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- Marketing public art: using project based learning to teach creativity and entrepreneurshipPublication . Pascoal, Sara; Tallone, Laura; Furtado, Marco; Ribeiro, SandraThis paper deals with the pedagogical aspects of a collective project carried out by students of the MISB programme at ISCAP, as well as describes its design, methodology, management and outcomes. In addition, it focuses on (1) Project management issues related to the Google Arts&Culture Platform; (2) Criteria and methodology definition; (3) Information regarding the collection contained in the Santo Tirso International Museum of Contemporary Sculpture; (4) Pedagogical considerations and outcomes.