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  • E-commerce website accessibility assessment Portugal case overview
    Publication . P. Afonso, Ana; Pinto, Agostinho Sousa; Braga, Inês; Oliveira, Rui
    The World Wide Web, boosted the development and exponential growth, worldwide, of numerous online businesses. Most of organizations in the developed countries are present, in some way, online. It is based on this assumption that digital accessibility plays a fundamental role in democratizing the use of online technologies for all citizens, including the most physically disabled: with motor or perceptive difficulties. A website could be considered accessible if it is also functionally usable, which means, easiness to interpret the content as well as navigating through the web pages, offering the customer a satisfying and inclusive experience. In this context, we propose to develop an accessibility assessment tool, ShoppingForAll, targeting users with a low degree of disability, in accordance with the Web Content Accessibility Guidelines (WCAG 2.1) for level A of compliance. This new tool will be applied to a restricted set of online stores, national or with an infrastructure in Portugal. The criteria used to select the websites under the study were native language and the position in the sales ranking. After analysing the results obtained, it was possible to establish a set of recommendations aimed at improving the accessibility of e-commerce websites. Our contribute aimed to promote and increase, albeit modestly, the accessibility on the Web. This tool can be used by experts in information technologies, by developers, and possibly e-commerce website managers.
  • Youth generations, new technologies, and a new kind of tourism – Trends and challenges
    Publication . Braga, Inês; Abreu, António; P. Afonso, Ana
    This investigation is based on the trilogy of Youth generations, technologies and tourism, and its objective is to carry out a theoretical reflection on the theme, bringing together scientific information from different countries, which allows for a characterization of the new trends in tourism that is increasingly manifested digitally, requiring a close intrinsic relationship with technologies and implying new tourist experiences on the part of individuals, namely the youth generation. The methodology used is a literature review covering themes on the evolution of mass tourism toward a New Tourism or Post-Tourism, the use and impact of new technologies in the context of the offer of tourist experiences, in the research and publication of information in social media by new tourists, with a focus on the Youth generations. A characterization of the generations of Millennials and Post-Millennials is made, tracing their respective profiles, taking into account their way of acting in social media in the current tourist context. The User-Generated Content (UGC) is highlighted, whose information is related to the tourism experiences lived by young people and shared by them on social networks, information, and communication channels with growing impact and alternatives to those that disseminate paid information and published on the net. In the final considerations, some of the most important conclusions of the research are taken up again. Some recommendations are reinforced in these matters collected in the research and which can serve as a reflection and alert so that the stakeholders involved in this new tourism can obtain better performance and results.