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- Advances in tourism, technology and systems: selected papers from ICOTTS 2024, Volume 2Publication . Abreu, António; Carvalho, João Vidal; Liberato, Dália; Castanho, Rui AlexandreThis book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2024), held at University of Madeira, Portugal, from 30 to 31 October 2024. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
- Preface "Advances in tourism, technology and systems: selected papers from ICOTTS 2024, Volume 2"Publication . Abreu, António; Carvalho, João Vidal; Liberato, Dália; Castanho, Rui Alexandre
- A preliminary perspective on motivations in literary tourism: an exploratory study in Northern PortugalPublication . Sousa, Bruno; Liberato, Pedro; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Carvalho, Pedro; Esteves, Elsa; Liberato, Dália; Liberato, DáliaLiterary tourism includes moments and visits to places related to literary works and their writers and is categorized as cultural tourism. The motivation of literary tourists can vary between the desire to find some intellectual exchange in these spaces or an interest in expressing their admiration, the desire to honor writers, their work or literature. The purpose of this chapter is to understand the specific motivations of literary tourism consumers in the northern region of Portugal. The main push and pull motivations of literary consumers in the study region are presented. A questionnaire was administered to tourist consumers between July and October 2023. A total of 301 responses were received, 191 from domestic visitors and 110 from foreign visitors. Authors hope to contribute to the promotion of tourism policies geared toward the development of new products and experiences, based on the identity and specificities of the different territories involved, with relevant authors and works. From an interdisciplinary perspective, the chapter presents insights for literary tourism, marketing strategy and regional development.
- Social marketing and integration of refugees: an approach to the municipalities in Portuguese contextPublication . Serra, Catarina Carvalho; Sousa, Bruno; Liberato, DáliaNever in the history of mankind have we seen such high levels of migratory flows resulting from forced displacement. In this work, we intend to highlight the role of the municipalities that form the Quadrilátero Urbano: Barcelos, Braga, Guimarães and Vila Nova de Famalicão, in the integration of Ukrainian refugee citizens. Therefore, our purpose is to assess how municipalities use social marketing tools and strategies in the process of integrating refugees from Ukraine. Conceived as a multiple case study, this investigation uses a literature review on social marketing, the application of semi-structured interviews with municipal stakeholders and the analysis of existing content on municipalities’ web pages and social networks, in order to identify social marketing tools and strategies used by these municipal entities. The results obtained suggest that municipalities make use of marketing tools but have difficulties in making strategic and systematic use of them. It was also evident that the municipalities, learning from the recent experience with Ukrainian refugees, will pave the way for structuring more robust refugee integration plans. Social marketing can be used to influence behaviours that help mitigate a complex social problem, such as forced displacement. This study aims to contribute to the affirmation of social marketing as a relevant discipline in solving social problems, particularly regarding the integration of refugees. On the other hand, it intends to highlight the mediating role that municipalities must play in the integration of refugee citizens, so that refugees can get closer to existing public services and host communities. In the future, it would be important to analyse the perceptions of Ukrainian refugees through the creation of a focus group. Furthermore, a quantitative approach would be important to allow for more robust data collection and, therefore, improve the quality of the results obtained. It would also be pertinent to extend the research to refugees from other countries, as well as other Portuguese municipalities, enabling a broader understanding of the national reality.
- Thermal tourism in Europe: exploring the wellness dimensionPublication . Liberato, Dália; Quintela, Joana A.; Neto, Paulo; Liberato, Pedro; Brandão, FilipaHealth tourism is considered a strategic product for the development of many tourist destinations with thermal resources (Pereira et al., 2023). Europe has one of the richest and best-documented areas of thermal waters – the use of which dates to Greek and Roman cultures where they formed part of everyday life – being one of the most ancient forms of western therapy (Solimene, 2020). In recent decades, health and wellbeing have become essential motivations for consumption (Kervankıran, 2016), drawing the interest of researchers from various disciplines (Río-Rama et al., 2018). However, one of the current challenges for academic research and the wellness tourism industry is the conceptual development related to the critical term ‘wellness’. Wellness is one of the new trends, not only in health tourism but also in modern tourism. It is a ‘state of complete physical, mental and social wellbeing and includes attitudes and actions that prevent diseases, improve health and quality of life, and lead to physical and mental balance’ (Šušić & Dimitrijević, 2015: 69).