ESHT - Departamento de Turismo e Lazer
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- DMO marketing strategies: fostering digital hosting in tourism destinationsPublication . Liberato, Pedro; Liberato, Dália; Martins, Telma; Sousa, Bruno Barbosa; Santos, José DuarteDigitalisation is one of the most striking phenomena of the 21st century. It is considered the third industrial revolution, also known as the digital revolution. In the last two decades, the popularisation of the internet and electronic devices has completely transformed society. The branch of tourism that has emerged from this revolution is called digital tourism, being directly linked to digital tools and the way they support the multiple activities of the sector. The aim of this chapter is to understand the impact of the different digital practices in tourism businesses in the Porto and North region of Portugal. For this purpose, a qualitative research methodology has been adopted, based on an exploratory study, using semi-structured interviews with representatives of different entities in the tourism sector, namely tourism agencies and local accommodation companies. The general objective of the research study is the analysis of the digital hospitality of the destination and the proposal of strategies for the improvement of the destination, to carry out a Benchmarking analysis of competing destinations, the identification of good practices in tourist hospitality in destinations and lastly, the contribution of the digitalisation of tourism businesses as a contribution to the digital hospitality of tourism destinations. In the main conclusions, it is possible to highlight some impacts that companies in Porto have felt in the last decade, such as the increase in the flow of sales, due to the implementation of e-commerce, as well as due to the adoption of e-marketing strategies and website innovation.
- Film tourism and the image of the destination: preliminary impacts on host communitiesPublication . Liberato, Pedro; Sousa, Bruno; Brito, Miguel; Liberato, Dália; Santos, José DuarteIn recent decades, film tourism has expanded throughout the world. Increasingly, authors present the definitions, behaviors, and motivations of film tourists. Film tourism has a range of positive impacts, such as strengthening scenic beauty, reinforcing local pride, preserving local culture, conserving natural resources, attracting investment, improving local infrastructure, increasing the number of facilities, and broadening employment opportunities. The main purpose was defined based on understanding how film tourism and the image of the destination impact host communities in Portugal. In addition, three specific objectives were defined: to evaluate the attractiveness of Portugal as a cinematographic destination using cognitive image; to analyze sociodemographic characteristics with the impact of film tourism; and to evaluate the affective image of the host community because of the impacts of film tourism. To respond to these objectives, a questionnaire was created and administered to 125 residents in Portugal. From the data collected and the application of the ANOVA test and Pearson correlation, it is concluded that the age group of the host community determines the impacts of film tourism on the location and the impacts of film tourism will determine the feeling of the local community when viewing Portugal in films/series. In terms of the limitations of the study, it is important to note that there is still not enough up-to-date information on the concept of film tourism. Furthermore, the length of the questionnaire constitutes a constraint on attracting participants to this study. In future studies, it is proposed to analyze cinematographic tourism by region, considering the works filmed in these locations. Furthermore, the creation of focus groups and exploratory interviews is essential for the exchange of ideas and knowledge.