Browsing by Issue Date, starting with "2021-11-27"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
- Vinhogal, Exporting Portuguese culture through its wine culturePublication . Dimian, Liliana Catherine Molano; Lamas, Marco Aurélio RibeiroThe main purpose of this entrepreneurial project is to analyze the viability of exporting Portuguese culture through its wine culture to Colombia, as well as the different aspects to be considered when entering a new market, especially when the wine consumption is not that common. This analysis shows two different cultures and histories in order to see how Portuguese wine can be inserted into the Colombian market. On one hand, we have Colombia, a country whose wine consumption is low compared to other countries and does not have a lot of wine production due to the climate conditions, however, it has been facing some changes in its consumption, increasing in the last years, especially after the pandemic started. On the other hand, there is Portugal, a country where the wine industry plays a very important role, an aspect being part of its culture with different types of wine according to each region, which is influenced by its geography at the same time and making it recognized for the production of unique wines. The methodology used in this analysis is based on a search carried out on the context of wine consumption in Colombia and Portugal, the Hofstede’s model to compare both cultures and be able to see the similarities and differences. Then, a market study through a survey has been made in order to know better the opinion of Colombian people about the Portuguese culture and wine, to then, define which types of wine are more adapted to the Colombian wine market, that has been showing an increase in sales lately and how to distribute them, using the Business Model Canvas. As a result, in Vinhogal’s Business model, we identified two segments, the consumer and distributor market, with a relationship based on social media, direct contact, events and training courses. Employing direct sales, retailers and restaurants as distribution channels and whose value proposition is based on emotional and functional aspects as it offers not only a product but guidance during this discovering experience. The key activities are focused on relationship management, partnership creation, updated website, marketing and promotion and gain more visibility through entities related to wine, Portuguese associations or Colombian entities in charge of promoting other cultures.
- Teste Pré-natal não invasivo(NIPT - Non-Invase Pre-Natal Test)Publication . Marques, Adriana Isabel BarrosO diagnóstico pré-natal tem como objetivo a deteção precoce de anomalias cromossómicas, mas apenas é possível por meio de métodos de diagnóstico invasivos que acarretam o risco de perda fetal. A descoberta de ADN fetal livre na circulação materna, veio impulsionar o desenvolvimento de um teste pré-natal não invasivo (NIPT). Este trabalho teve como objetivo fazer uma revisão da literatura sobre o atual estado da arte do NIPT. Para tal, foi feita uma pesquisa bibliográfica no PUbMed, da qual foram selecionados os artigos de interesse. Atualmente, o NIPT pode ser utilizado com confiança no rastreio pré-natal das aneuploidias mais comuns. Para tal, são utilizadas as tecnologias de sequenciação de nova geração, através de diferentes abordagens. Estudos confirmaram uma elevada sensibilidade do NIPT em relação aos testes de rastreio bioquímico. Contudo, existem limitações que fazem ainda com que este teste não possa ser considerado um teste de diagnóstico, carecendo de confirmação através de um teste invasivo. Apesar de ser dispendioso, o NIPT encontra-se já implementado na prática clínica de diversos países, não sendo ainda disponibilizado pelo Sistema Nacional de Saúde em Portugal. Apesar de ter revelado várias potencialidades, existe ainda um caminho a percorrer para que possa ser uma alternativa aos métodos de diagnóstico convencionais.
- "Soil Return"Publication . Dias, Ana Margarida Rouxinol Sampaio; Lamas, Marco Aurélio RibeiroThe circular economy is currently one of the European Union’s great strategic objectives, as it aims to achieve environmental, social and economic sustainability, without compromising the future of the European territory and the human communities that inhabit and interact with it. The consumption and subsequent production of domestic waste of families in industrialized countries has been gaining more prominence as one of the leading factors in modifiable pollution (UNEP 2010 – see Barbarrossa 2016). “Soil Return” is born as a solution to this issue. “Soil Return” is a user-oriented environmental technology project that consists of a small, easy-to-install and odorless container, which enables the rapid treatment of food residue produced in the preparation of home meals or in professional kitchens, through the compression and reduction of residue as well as the reuse of water in other applications. This project sets out to create a Business Plan based on the Business Model Canvas methodology proposed by Osterwalder and Pigneur (2011), which aims to evaluate the viability of the product, and a Business Management Plan conceived to allow a regular adaptation of the business model to the evolution of external circumstances, raising key questions and highlighting elements that could represent competitive advantages justified by Porter’s five forces.