Browsing by Issue Date, starting with "2021-10-30"
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- A relação entre o grau de internacionalização das empresas e as remunerações salariaisPublication . Marques, Ana Rita de Freitas; Machado, Celsa Maria de Carvalho; Saraiva, António Fernando Martins GarciaThis dissertation aims to understand the relationship between the internationalization of companies through commercial channels - exports and imports of goods and services - and wage remuneration, investigating whether workers who work in internationalized Portuguese companies receive a wage premium, that is, if their salary average is higher than for those who work in companies that do not operate in the foreign market. For this purpose, a set of SABI data at company level in Portugal is used to analyze the wage premium associated with export and/or import activities. The sample covers 18318 Portuguese companies with at least 10 workers, from all sectors of economic activity, in the period 2010-2019. Thus, through an econometric study, it was investigated the hypothesis that wages paid by Portuguese companies are influenced by their international activity, which was validated by the results obtained. The results obtained indicate that exporting companies pay a wage premium of approximately 20%, once the influence of relevant control variables is considered, including the size of the companies, their capital intensity and their section of the activity. However, when additional consideration is given to the possibility of them also having an import activity, the salary premium for exporters increases to 15% and that for importers is 10%. Finally, when analyzing the wage premium of companies that only export, only import or export and import simultaneously, the wage premium of companies that only export is 13% and that of companies that export and import simultaneously is 26%.
- O impacto do conteúdo patrocinado no engagement da audiênciaPublication . Almeida, Cátia Lopes Castro; Ribeiro, Anabela Paula Alferes FerreiraSponsored content is a type of content marketing described as the intentional incorporation of brands, products or persuasive messages into traditionally non-commercial editorial content, and because of its broad reach these days, social media has been widely used to implement sponsored publications and more and more companies encourage digital influencers, who in this medium are a powerful resource, to disclose brand-related information, compensating them for the sponsored content. Therefore, taking into account the current focus of brands, the present investigation focuses on the digital sphere, with the main objective of understanding the impact of sponsored content on the engagement of the beauty community audience on Youtube. The methodology chosen was the use of two methods, namely the study of multiple cases on Youtube and an empirical, descriptive and quantitative confirmatory cross-sectional research, based on the identification of a theoretical model, supported by the review of the literature on the theme. Data collection was carried out through an online questionnaire survey, obtaining a sample of 102 valid responses. The results obtained allowed us to analyze the persuasion knowledge and the positive relationship that this variable has with engagement in order to understand how respondents react to the presence of sponsored content that despite the more it’s recognized, the worse the audience engagement will be, for the persuasion knowledge to negatively affect the engagement, the audience beliefs about videos with sponsored content would have to be way to negative to reverse their attitude. It was also possible to notice that the number of subscribers is not proportional to the number of interactions. In this work, about half of the proposed hypotheses were proven.