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- Analysis and promotion of the touristic and cultural heritage of Vila CaizPublication . Couto, Sónia Cristina Ribeiro; Santos, Clara Maria Laranjeira Sarmento eThe initial theme was chosen due to the lack of visibility and touristic attractions in Vila Caiz. There is a lack of investment in the area at the touristic level, which, along with the fact that the region has agriculture as their primary sector, leads people to look for other places to live, whether elsewhere in the country or even abroad. This study aims to raise awareness about the touristic and cultural potential of villages in the north of Portugal. We chose to define Vila Caiz as the area to be studied, a village that is part of the municipality of Amarante, in the Tâmega and Vale do Sousa sub-regions of the North of Portugal. This thesis mentions multiple definitions of tourism and the evolution it has had in recent years. It also identifies the impact that some transformations have had on this subject, such as the industrial revolution and globalization. After defining some crucial points in the history of tourism, different types of tourism such as Rural Tourism, Holiday Rentals, Experiential Tourism, Religious Tourism and Cultural Tourism are mentioned. After choosing the area in which we intend to develop a more in-depth study, its main characteristics are explained, taking into account the types of tourism mentioned throughout the literary review. Consequently, the projects developed that may solve the problem initially highlighted are presented. These proposals were structured according to an in-depth study of what already exists in terms of touristic offer in areas with similar characteristics or in nearby areas that have invested more in this sector. It is possible to conclude that, with some investment by government entities, parish councils and other private entities, strategies can be built and developed. Those strategies would help in the cultural and touristic visibility of Vila Caiz among national and international audiences, and they would also increase the levels of tourism that can bring profits for the local economy and for the investors themselves.