Browsing by Author "Teixeira, Diogo Manuel Azevedo"
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- O impacto da comunicação Digital na Mobilidade Internacional no Gabinete de Relações Internacionais do ISCAPPublication . Teixeira, Diogo Manuel Azevedo; Oliveira, Luciana Gomes deThis work was written under a curricular internship of the Master’s Degree in Digital Communication, which took place at the International Office of ISCAP. Digital Communication has assumed na important role when it comes to transmiting a positive image to potential students. The Digital era represents opportunities and challenges for the internationalization of Higher Education where, due to digitalization, students have access to a great volume of information and the institutions can share, in a higher scale, what they have to offer and what they represent. On the other hand, Internationalization has become a priority for Higher Education Institutions, motivated by economic, politic, academic, and social factors, especially due to the prestige it generates and because the recruitment of international students can be a great source of revenue. This study aims to describe and analyze the Digital Communication stategies developed and implemented, and the impact it can have on International Mobility, through the implementation of a strategy focused on three main pilars: the development of a sustainable and multichannel social media strategy, the creation of a new website with simplified access to information and the establishment of communication partnerships with academic organizations. During the school year of 2019/2020, we implemented our action plan, we were able to boost the interest in existing international opportunities and allow GRI ISCAP to be showcased on multiple platforms in order to reach its target public