Browsing by Author "Silva, Melanie"
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- Shopping tourism: city of Lisbon as a shopping destinationPublication . Liberato, Dália; Silva, Melanie; Liberato, PedroIn the last six decades, tourism has been registering a continuous expansion and diversification, as one of the growing economic sectors in the world. The same is reflected in Portugal, where tourism contributed, in 2016, with 16,7% for the total national exports. Given the tourism sector importance, the purchases were considered by UNWTO as the segment with the highest potential growth, increasingly highlighted in the Portuguese economy, which is proved by the fact that Portugal is the European country that has achieved greater growth in Tax-Free use in 2017, due, essentially to a significant presence of outside European Union tourist’s nationalities leveraging one of the advantages of shopping tourism. The main objectives of this investigation are: Interpret the factors influencing the intention of spending on the destination and investigate the role of purchasing attributes in behavioral intentions in Lisbon. A questionnaire was applied to 606 tourists/visitors, in the city of Lisbon. The main results confirm the assumptions associated with the objectives presented: the demographic profile influences the spending intention, and the satisfaction with the purchase place influences positively the perception regarding the purchase attributes at the destination, observing the increase of the reliability of the products, the decision- making of purchase and the credibility with the increase of the satisfaction, concerning the physical and customer care aspects (attendance). These results should be evaluated by the local DMO, in a strategic perspective regarding offer improvement of the shopping tourism subject in Lisbon.
- Shopping tourism: comparative analysis of the cities of Oporto and Lisbon as shopping destinationsPublication . Liberato, Dália; Liberato, Pedro; Silva, MelanieShopping tourism is becoming more and more important in the tourism value chain. Shopping is already a determining factor in the decision to travel and the choice of destination. Due to social, cultural and economic changes around the world, there are new patterns of consumption and purchasing behaviours. The general objective of this study is to compare data between the two largest and important Portuguese tourist cities, Lisbon and Oporto, in the context of shopping tourism. The specific objectives are to interpret the factors that influence the intention of spending in the destination and to investigate the role of the attributes of purchases in the behavioural intention in the context of the destination. To answer the objectives of this research, a questionnaire was created and applied to 1097 tourists/visitors, in the cities of Lisbon and Oporto. Of the 1097 respondents, 606 answered the questionnaire regarding Lisbon and 491 answered the questionnaire applied in Oporto. In both samples, total expenditures and purchases increase for those who perform more purchases due to the Tax-free system. Total spending and purchases increase for those who agree more with the fact that the Tax-Free system allows to spend less money on purchases, what happens in both samples, and that Lisbon is a competitive shopping destination due to the Tax-Free system, which evidently happens only in the Lisbon sample. In the two samples, the “service side” positively influences the “reliability of the products” and “credibility”.