Browsing by Author "Scalabrini, Elaine"
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- Outdoor tourism demand segmentation: a case study from North of PortugalPublication . Scalabrini, Elaine; Correia, Alexandra Lopes; Nunes, Alcina; Miranda, Cláudia; Vieira, Elvira; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteOutdoor tourism has been practised substantially in the last few years, particularly in the pandemic period when outdoor activities increased considerably (Silva et al., 2021). Outdoor tourism can be understood as the practise of outdoor activities (Ferreira et al., 2021) classified as hard or soft (Tsaur et al., 2020; UNWTO, 2014). These activities often take place in nature, protected areas, urban parks, and rural areas (Derek et al., 2019). Furthermore, outdoor tourism is considered one of the fastest-growing subcomponents of tourism and a trend in line with the principles of sustainability and environmental awareness (Valizadeh & Khoorani, 2020). Demand for outdoor activities encourages innovation, especially during uncertainty. Indeed, practitioners of outdoor activities seek health and have shown a growing interest in different activities and have adopted new behaviours, creating an opportunity for organisations to innovate (Hansen et al., 2019).
- Outdoor tourism demand segmentation: a case study from North of PortugalPublication . Scalabrini, Elaine; Correia, Alexandra; Nunes, Alcina; Veloso, Cláudia; Vieira, Elvira; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.
- The use of mobile technology in outdoor tourism: a systematic reviewPublication . Scalabrini, Elaine; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia Miranda; Vieira, Elvira; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteMobile technologies are evident in all sectors, and this is also a reality in tourism. Tourists are increasingly using their smartphones for different functions and purposes, from planning trips to browsing destinations. Mobile technology is also an ally in outdoor activities. Thus, this study sought to understand, through a systematic review, how mobile technologies are being approached in outdoor tourism literature. The analysis was conducted with twenty-four articles indexed in the Web of Science and published in the last five years (2018–2022). The first finding is the small number of specific articles on outdoor tourism, even when adding the terms nature-based or adventure tourism. The main reasons why outdoor tourists use mobile technology during their activities are communication, navigation, feeling safe, boredom relief, and taking photos Thus, there is a need for more research to better understand the benefits and risks of the use of mobile technology in outdoor activities and most of the analysed articles presented a quantitative approach.