Browsing by Author "Malheiro, Alexandra"
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- Exploring the research agenda in literary tourismPublication . Liberato, Pedro; Liberato, Dália; Sousa, Bruno; Costa, Adriano; Pereira, Carina; Rodrigues, Cristina; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Literary tourism in Northern Portugal: an exploratory perspectivePublication . Sousa, Bruno; Liberato, Pedro; Liberato, Dália; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Literary tourism in Northern Portugal: proposals based on literary routesPublication . Liberato, Dália; Liberato, Pedro; Sousa, Bruno; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Movie tourism and attracting new tourists in the post-pandemic period: a niche marketing perspectivePublication . Sousa, Bruno; Malheiro, Alexandra; Liberato, Dália; Liberato, PedroThe COVID-19 pandemic turned out to be a huge public health problem with an impact on companies and consumers at the national and international levels. Measures were implemented in Portugal in response to COVID-19: limitations on travel rights, closure of commercial establishments, and prohibition on holding events. Teleworking was also encouraged, and distance learning was promoted. The present manuscript aims to understand the role that film tourism plays in marketing applied to territories and how important it is for segmenting markets and attracting new tourists in the post-pandemic period (covid-19). The movie tourism business incorporates the development of destination marketing campaigns to promote films, while more and more common initiatives are emerging between DMOs and filmmakers to promote films and tourist destinations. The present study will include document analysis and exploratory interviews with some tourism leaders and stakeholders in Portugal and two best practices Portuguese campaigns. The management of territories provides several advantages for the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. In particular, film tourism has increasingly established itself as one of the most common leisure activities, and one of the fastest growing in the tourism sector, as it is a segment where tourists have the highest expenditure and, for this has received greater attention from business leaders, policy makers and academics around the world. From an interdisciplinary perspective, this study presents inputs in local development and niche tourism perspective. Some lines of future research will be presented.
- Sports tourism and sports events as a niche market in Oporto as a tourism destinationPublication . Liberato, Pedro; Liberato, Dália; Sousa, Bruno; Malheiro, AlexandraFootball is experienced in a much more intense way compared to other sports, which is also why it has a relevant place in society, when compared to other sports activities. The general objective of this research study is to ascertain the importance and perception of FC Porto regarding the ability to influence the main activities performed during the trip. Considering the general objective, an hypothesis was proposed: The importance and perception of FC Porto in Porto as a destination, influence the main activities carried out during the trip. Visioning the research objective, a quantitative methodology was applied through the application of a questionnaire to 400 tourists/visitors in the city of Oporto. Considering the results, regional and local DMO’s are suggested to promote programs that guarantee complementary offer at the destination, coincident with sporting events, in order to ensure the extension of the stay.
- Sustainability in tourism and hospitality: trends and challengesPublication . Malheiro, Alexandra; Sousa, Bruno Barbosa; Liberato, Dália; Liberato, PedroTourism and hospitality are increasingly recognized as one of the main impulses of economy, both in the European context and worldwide. The concept of sustainability has been widely debated socially and in the context of scientific research for the past two decades. When applied to the hospitality sector, investigation towards this topic is more recent and raises several issues that can be seen as challenges but also as sources of competitive advantage. In this article we seek to explore the concept of sustainability in the context of hospitality, making a theoretical review of the main lines of research and launching clues to those that may be the future lines of investigation in this context. The digital world has come to challenge companies, approaching everyone everywhere. Challenges that extend to all levels, not only economic, but also at a relational level, since the relationships themselves, and the way in which people relate and behave, have also undergone modifications.Two examples (best practices) of sustainability in communication will be presented, in specific contexts of hospitality and tourism (in Portugal). This research presents contributions to sustainability, tourism, hospitality and communication. At the end, guidelines for the future will be presented.