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- Internationalization of portuguese culture: attracting international students to a portuguese H.E.IPublication . Lima, Bruna Filipa Pinto; Pascoal, Sara Maria Cerqueira da SilvaPortuguese universities have, in recent years, faced new and diversified challenges. One of them has to do with the growing presence of so-called international students, students from other countries who choose Portugal for the completion of a phase of their academic path. For these students the coming to Portugal and the decision to pursue studies in a Portuguese higher education institution is perceived as beneficial in terms of curriculum, corresponding to an improvement in their social and academic position. The choice of Portugal, on the part of these students, also has to do with the desire to learn a different language – Portuguese - and the interest in learning about a new culture. One of the trends in the evolution of higher education has been its growing internationalization, and that is why it is important to share Portuguese culture with all the new international students arriving in our country. This report will focus on the internationalization of Portuguese culture in order to attract international students to the colleges of Porto, so this project has a small sample of 17 surveys, made to some international students who study and studied at the Higher Institute of Accounting and Administration of Porto. It was found that for these students and for those who come to our country, a project like this is a great help to help them integrate into the country. You can also see the work done on the website and social networks, the visual identity of the project and some of the posts that I did.