Browsing by Author "Kozhushna, Nataliya"
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- Fighting against greenwashing: a mobile app for product transparencyPublication . Kozhushna, Nataliya; Magalhães, JoséTechnology development changed the way people interact with their surroundings. Customers have access to much more information than they used to and they want to know more and more about the products they purchase. People are willing to pay more for environmentally friendly products from companies they trust. However, trust is difficult to build, it takes real commitment to the cause, so most companies start to use manipulations that lead to greenwashing and mistrust. This project is about developing a solution that brings transparency to the supply chain. People have the right to know where exactly the product they are purchasing was produced, in which conditions, if people were well treated, how many natural resources were spent until it gets to the retailers’ shop, in order to be sure if that’s exactly what they want. The proposed solution is a mobile app, which is the most effective way to interact with consumers. Using IoT (Internet of Things) and Blockchain technologies people will have access to all the information about the specific product on their mobile app. Through products’ QR Code scanning, the app will show registered info at companies’ and its stakeholder's blockchain (common registered information visible to all intervenient regarding a specific product). A survey was developed to ensure the viability of the project. Using Google Forms platform, 154 answers were achieved. 95,4% of respondents are interested, 69,5% would use the app for sure, 25,3% would try it and maybe use it also. A profile of ideal user was developed with SPSS software. Besides the solution for greenwashing and mistrust. For companies, it enables improved visibility of all activities and reveals where a product is at any point in time, who owns it, and what condition it’s in. In this way, transparency is achieved within the company and its easily communicated to the consumer.