Browsing by Author "Junior, Clovis Tavares Guerreiro"
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- Introdução de inovação verde em mercados emergentes - caso HoMethan no BrasilPublication . Junior, Clovis Tavares Guerreiro; Mota, Marta Maria Fontes Guerra daAround the world we observe a growing demand for energy that has no prospect of decreasing in the near future. This need for energy is currently associated with a crucial but belated awareness of the urgency of changing the way we produce and consume energy. This needed diversification in the energy matrix offers immense opportunities for the development of green innovation on production, commercialization, and service provision throughout the sector. Behind this background, this thesis aims to identify an appropriate systematic approach to introduce green innovations in the market of emerging and developing countries and to test usability and applicability on a real world case by applying it to the case of the small scale biodigester HoMethan to get introduced to Northeast Brazil. This thesis present the findings of applying the Sustainable Business Canvas model combined with interviews and online questionnaires (i) to improve the understanding of a systemic approach that supports the market entry of green innovations and (ii) to analyse the most suitable option to introduce the green innovation HoMethan to the Northeastern Brazilian market.