Browsing by Author "Hagemann, Marina Castilho"
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- A Utilização da gestão da informação como auxiliar na gestão estratégica e tomada de decisão: uma análise de redes de franchisingPublication . Hagemann, Marina Castilho; Monteiro, Sérgio Gottling OliveiraThe present dissertation discusses information management's relevance as a complementary resource in strategic management and decision-making in franchising companies. Therefore, as a general objective, this study sought to comprehend how franchising companies manage and utilize that information as an auxiliary tool for strategic management and decision-making. The dissertation has relevance in the professional sphere, as well as the academic, personal, and market spheres. With the intent to respond to the proposed objectives, the research methodology adopted is based on qualitative research, of an exploratory type, through bibliographic research and semi-structured interviews with franchisees and franchisors of different franchising networks operating in the state of Rio Grande do Sul, Brazil.