Browsing by Author "Costa, Adriano"
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- Before and after the COVID-19 pandemic in wine tourism. The case of the Beira Interior wine routePublication . Costa, Adriano; Fernandes, Carlos; Rei, Constantino; Liberato, Dália; Antunes, Joaquim; Liberato, PedroIn 2018, Portugal was distinguished for the second consecutive time as the best tourist destination in the world. In addition, Portugal has been taking over as an international reference country in the production of prestigious wines worldwide, such as Barca Velha, Pêra Manca, Principal, Carrocel, among others. Although not yet a destination of wine tourism of reference worldwide, in recent years it has been affirming itself as such, as result of a diversified offer that extends throughout the national territory, allowing brands creation of destination identity that must be preserved, highlighted and valued. Knowing that Portugal begins to be recognized as one of the best travel destinations for gastronomy & wines and this segment is one of the strategic assets suggested in successive strategic plans for Tourism, it is understood, therefore, that it is important to know and inventory the different wine routes existing in the national territory, as determining tools for the promotion and dissemination of wine tourism. However, as of 26 February 2020, with the emergence of the first suspected cases of people infected with COVID-19 in Portugal, it seems that all this has changed (DDS, 2020). People stopped traveling. Air transport and shipping have been suspended, restaurants have closed or changed the way of business, people's movement has been restricted, which has led to all activities directly or indirectly linked to tourism having closed, or in the process of closing its doors. For the moment, there is a war against Covid-19, which we all know what it is, but we cannot immediately identify and could be anywhere. There is a feeling of helplessness in fighting this virus as it may be just around the corner and we cannot uncover it. We do know that one of the main ways of spreading this virus is social contact. On the other hand, tourism in general and wine tourism in particular, is provided by people and to people. Social contact is one of the pillars of it. Hence the big questions that arise in the future are: how can the trust of wine-tourists be recovered; what kinds of experiences will be offered; which innovations will emerge regarding the tourism offer. For this, we will interview all members of the Beira Interior Wine Route.
- Exploring the research agenda in literary tourismPublication . Liberato, Pedro; Liberato, Dália; Sousa, Bruno; Costa, Adriano; Pereira, Carina; Rodrigues, Cristina; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Literary tourism in Northern Portugal: an exploratory perspectivePublication . Sousa, Bruno; Liberato, Pedro; Liberato, Dália; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Literary tourism in Northern Portugal: proposals based on literary routesPublication . Liberato, Dália; Liberato, Pedro; Sousa, Bruno; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Literary tourism: literature developments and research lines from 2015 to 2020Publication . Rodrigues, Cristina; Liberato, Dália; Esteves, Elsa; Sousa, Bruno; Liberato, Pedro; Costa, Adriano; Pereira, Carina; Malheiro, Maria Alexandra; Carvalho, PedroAlthough literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely visits to sites related to literary works and the lives of writers. There are already some empirical studies that demonstrate the importance of this type of tourism as a guarantee of cultural enrichment of destinations and sustainable tourism practices. This tourism has begun to be explored in the development of tourism products and experiences, such as itineraries, or infrastructures linked to literary heritage that increase the attractiveness and competitiveness of destinations. This study analyzes literary tourism as a field of research and explores its state of the art through a bibliometric review that includes content analysis. For this purpose, articles published in the period 2015–2020, identified in the Web of Science database, were analyzed. The results identify the main topics of these publications and their temporal analysis, the research methods and techniques applied, the case studies related to authors and works, also the geographies studied and some important insights on literary tourism that address different dimensions. Overall, this study provides a rich understanding of the contemporary study of literary tourism, in a particularly rich period in terms of scientific advances in this area, still under-expressed.
- A preliminary perspective on motivations in literary tourism: an exploratory study in Northern PortugalPublication . Sousa, Bruno; Liberato, Pedro; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Carvalho, Pedro; Esteves, Elsa; Liberato, Dália; Liberato, DáliaLiterary tourism includes moments and visits to places related to literary works and their writers and is categorized as cultural tourism. The motivation of literary tourists can vary between the desire to find some intellectual exchange in these spaces or an interest in expressing their admiration, the desire to honor writers, their work or literature. The purpose of this chapter is to understand the specific motivations of literary tourism consumers in the northern region of Portugal. The main push and pull motivations of literary consumers in the study region are presented. A questionnaire was administered to tourist consumers between July and October 2023. A total of 301 responses were received, 191 from domestic visitors and 110 from foreign visitors. Authors hope to contribute to the promotion of tourism policies geared toward the development of new products and experiences, based on the identity and specificities of the different territories involved, with relevant authors and works. From an interdisciplinary perspective, the chapter presents insights for literary tourism, marketing strategy and regional development.