Browsing by Author "Capelas, Adriana Maria Moreira"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
- Navigating sustainable mobility: key learnings from a marketing internship at a Premium Transportation Start-UpPublication . Capelas, Adriana Maria Moreira; Pascoal, Sara Raquel de Paiva AbreuThis report is set as part of the requirements for completing my Master’s Degree in Intercultural Studies for Business. The internship at Eel Rides, a start-up specialising in sustainable premium transportation, was an integral aspect of my academic journey, as it allowed me to directly apply the intercultural communication and business strategies I have studied. The purpose of this report is to document my experiences and reflect on how this internship has enriched my understanding of the intersection between culture and business in a dynamic, globalised industry. I chose to undertake this internship not only to put into practice what my master’s education has given me but also to gain practical experience that would prepare me for future career opportunities. By working in this start-up environment, I aimed to apply the knowledge acquired during my master’s program, particularly in areas like intercultural communication, business strategies, and sustainable practices. This experience broadened my professional skills and equipped me with a more profound understanding of navigating and contributing to international business environments. Throughout the internship, I was entrusted with several key responsibilities, including managing the marketing department, developing innovative ideas to enhance brand visibility, and conducting market research to identify new opportunities. These tasks challenged me to think critically and creatively, enhancing my problem-solving abilities and leadership skills. On a personal level, this internship has significantly boosted my confidence, adaptability, and ability to work effectively in a multicultural team. The combination of these experiences has profoundly shaped my career trajectory, providing me with the practical tools and insights needed to excel in the global business landscape.