Publication . Foss, Jeremy; Malheiro, Benedita; Burguillo, Juan Carlos
Following targeted advertising and
product placement, TV and online media needs more
personalised methods of engaging viewers by integrating
advertising and informational messages into playout
content, whether real-time broadcast or on-demand.
Future advertising solutions need adaptivity to
individuals or on-line groups to respond to the
commercial requirements of clients and agencies.
