ESHT - Departamento de Humanidades
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Browsing ESHT - Departamento de Humanidades by Author "Ferreira, Fernanda A."
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- Actions and strategies on hotel websites: case study of 4- and 5-star hotels in Porto and Northern PortugalPublication . Costa, Elga; Ferreira, Fernanda A.; Ribeiro, Joaquim; Meneses, DanielaThe investigation focuses on the identification of actions and strategies that hoteliers apply on their websites, to capture direct bookings versus their dependence on the OTA, to evaluate the importance and function of the websites of the 4- and 5-star hotels in Porto and Northern Portugal. Online distribution is a necessity for a hotel, either to reach the largest number of customers or to give visibility to the brand. Hotel websites, however, allow greater proximity and communication with the customer, potentiating hotels’ possibility to increase direct bookings. It is therefore necessary to understand which actions and strategies hoteliers must consider for capturing direct bookings. Thus, the main objective of the study is to identify the hoteliers’ dependence on the OTA and the consequent actions and strategies they apply on their websites to capture direct bookings. In the present investigation, the quantitative methodology was chosen, and the data collection instrument was a questionnaire survey, applied in a total universe of 150 hotels, 4- and 5-star hotels in the Region of Porto and Northern Portugal, where 55 responses were obtained. The data obtained were treated and analysed using the SPSS software. The results obtained confirm the existence of actions and strategies in hotels to capture direct reservations; hotels consider these strategies as an essential condition for increasing direct bookings. Limitations have arisen in the collection of questionnaires due to the Covid-19 pandemic. Most hotels closed due to lack of customers and consequently, the sample for the present study is limited in the diversity of the typology of respondents. It is intended with this work to understand what actions and strategies hotels apply on the website, as well as to understand if hotels follow the new technological trends, in what the contact and communication with the client concerns.
- In_Spire: fostering pedagogical innovation in tourism educationPublication . Vasconcelos, Sandra; Melo, Carla; Melo, António; Mouta, Cristina; Silva, José António; Ferreira, Fernanda A.; Monteiro, BebianaThis paper aims to establish a didactical framework that can scaffold the adoption of experiential approaches in Tourism and Hospitality Higher Education (THHE). Having been developed in the context of the collaborative project In_Spire – Sharing Best Practices in Tourism Education – it draws on a systematic literature review, putting forward a model that supports the creation of a toolkit for tourism educators and the sharing of innovative pedagogical practices. In addition to reflecting on the affordances of experiential learning, this review will set the foundations for the toolkit, whose main goals include the dissemination of good practices, the enhancement of teacher training and the development of a dynamic repository of annotated resources for THHE, paving the way for future work, leveraging pedagogical innovation within this scope.