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Authors
Advisor(s)
Abstract(s)
Atualmente, o turismo de massas está a ser desafiado por tipologias mais individualizadas.
Num contexto de elevada concorrência entre destinos, a aposta na individualização constitui
uma forma adequada de reagir às mudanças nas preferências do consumidor. A segmentação
surgiu como uma ferramenta poderosa para comercializar bens e serviços para mercados e
grupos segmentados. Uma forma emergente de serviço turístico pode ser fornecida através
de sistemas de recomendação móveis que, considerando as preferências dos viajantes,
pretendem guiá-los, recomendar lugares para visitar e apresentar rotas turísticas. As
aplicações móveis podem fornecer um apoio no processo de planeamento de rotas,
combinando, numa rota, os produtos turísticos mais adequados.
O estudo propõe-se demonstrar que as características específicas dos turistas exercem
influência na estruturação de rotas. Pretende-se caracterizar o perfil do visitante do Norte de
Portugal, no que se relaciona com a realização de rotas e utilização de sistemas de
recomendação.
O trabalho inicia com um referencial teórico-concetual, elaborado com base na revisão de
literatura, que serviu de suporte à construção do modelo analítico, a partir do qual se
formularam as hipóteses de investigação. Estas foram testadas a partir de uma metodologia
quantitativa, que implicou o recurso à construção de um questionário, aplicado sob a forma
de inquérito online, aos visitantes da região. Os dados primários recolhidos foram sujeitos a
tratamentos de análise estatística descritiva e inferencial.
Os resultados deste estudo permitiram traçar um perfil dos visitantes e demonstrar que as
características distintas influenciam no tipo de rotas e ferramentas utilizadas.
O conhecimento das características específicas dos turistas que visitam a região permite que
os gestores turísticos concebam produtos e serviços turísticos e desenvolvam estratégias em
conformidade, destinadas a alvos específicos. Também fornece uma base para que os
destinos desenvolvam produtos e serviços turísticos inovadores capazes de proporcionar
experiências memoráveis e que marcam pela autenticidade.
Today, mass tourism is being challenged by more individualized typologies. In a context of high competition between destinations, individualization is an appropriate way of responding to changes in consumer preferences. Segmentation has emerged as a powerful tool for marketing goods and services to segmented markets and groups. An emerging form of tourist service can be provided through mobile recommendation systems that, considering travelers' preferences, aim to guide them, recommend places to visit and present tourism routes. Mobile apps can provide support in the route planning process by combining the most appropriate tourism products on a route. The study proposes to demonstrate that the specific characteristics of tourists influence the structuring of routes. It is intended to characterize the profile of the visitor of the North of Portugal, in what is related to the realization of routes and use of recommendation systems. The work begins with a theoretical and conceptual reference, based on the literature review, which served as support for the construction of the analytical model, from which the research hypotheses were formulated. These were tested using a quantitative methodology, which involved the construction of a questionnaire, applied in the form of an online survey for the region's visitors. The primary data collected was subjected to descriptive and inferential statistical analysis. The results of this study allowed to draw a profile of the visitors and to demonstrate that the distinct characteristics influence the type of routes and tools used. Knowledge of the specific characteristics of tourists visiting the region enables tour managers to design tourism products and services and develop strategies accordingly, aimed at specific targets. It also provides a basis for destinations to develop innovative tourism products and services capable of delivering memorable and authentic experiences.
Today, mass tourism is being challenged by more individualized typologies. In a context of high competition between destinations, individualization is an appropriate way of responding to changes in consumer preferences. Segmentation has emerged as a powerful tool for marketing goods and services to segmented markets and groups. An emerging form of tourist service can be provided through mobile recommendation systems that, considering travelers' preferences, aim to guide them, recommend places to visit and present tourism routes. Mobile apps can provide support in the route planning process by combining the most appropriate tourism products on a route. The study proposes to demonstrate that the specific characteristics of tourists influence the structuring of routes. It is intended to characterize the profile of the visitor of the North of Portugal, in what is related to the realization of routes and use of recommendation systems. The work begins with a theoretical and conceptual reference, based on the literature review, which served as support for the construction of the analytical model, from which the research hypotheses were formulated. These were tested using a quantitative methodology, which involved the construction of a questionnaire, applied in the form of an online survey for the region's visitors. The primary data collected was subjected to descriptive and inferential statistical analysis. The results of this study allowed to draw a profile of the visitors and to demonstrate that the distinct characteristics influence the type of routes and tools used. Knowledge of the specific characteristics of tourists visiting the region enables tour managers to design tourism products and services and develop strategies accordingly, aimed at specific targets. It also provides a basis for destinations to develop innovative tourism products and services capable of delivering memorable and authentic experiences.
Description
Versão final (Esta versão contém as críticas e sugestões dos elementos do júri.)
Keywords
Rotas turísticas Individualização Aplicações móveis Norte de Portugal Individualization North of Portugal Tourism routes Mobile apps