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Personalised placement in networked video

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dc.contributor.authorFoss, Jeremy
dc.contributor.authorMalheiro, Benedita
dc.contributor.authorBurguillo, Juan Carlos
dc.date.accessioned2014-10-20T10:34:23Z
dc.date.available2014-10-20T10:34:23Z
dc.date.issued2012
dc.date.updated2014-10-14T11:26:45Z
dc.description.abstractPersonalised video can be achieved by inserting objects into a video play-out according to the viewer's profile. Content which has been authored and produced for general broadcast can take on additional commercial service features when personalised either for individual viewers or for groups of viewers participating in entertainment, training, gaming or informational activities. Although several scenarios and use-cases can be envisaged, we are focussed on the application of personalised product placement. Targeted advertising and product placement are currently garnering intense interest in the commercial networked media industries. Personalisation of product placement is a relevant and timely service for next generation online marketing and advertising and for many other revenue generating interactive services. This paper discusses the acquisition and insertion of media objects into a TV video play-out stream where the objects are determined by the profile of the viewer. The technology is based on MPEG-4 standards using object based video and MPEG-7 for metadata. No proprietary technology or protocol is proposed. To trade the objects into the video play-out, a Software-as-a-Service brokerage platform based on intelligent agent technology is adopted. Agencies, libraries and service providers are represented in a commercial negotiation to facilitate the contractual selection and usage of objects to be inserted into the video play-out.por
dc.identifier.citationJeremy Foss; Benedita Malheiro; Juan Carlos Burguillo. Personalised placement in networked video, Trabalho apresentado em 21st International Conference Companion on World Wide Web, In Proceedings of the 21st international conference companion on World Wide Web - WWW '12 Companion, Lyon, France, 2012.por
dc.identifier.doi10.1145/2187980.2188229
dc.identifier.isbn9781450312301
dc.identifier.urihttp://hdl.handle.net/10400.22/5073
dc.language.isoengpor
dc.publisherACM Presspor
dc.relation.ispartofseriesWWW '12 Companion;MultiAPro'12 Workshop
dc.relation.publisherversionhttp://dl.acm.org/citation.cfm?id=2187980.2188229por
dc.subjectPersonalisationpor
dc.subjectTargeted advertisingpor
dc.subjectInteractive TVpor
dc.subjectObject based videopor
dc.subjectMetadatapor
dc.subjectMulti-agent brokerage systempor
dc.titlePersonalised placement in networked videopor
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceLyon, Francepor
oaire.citation.endPage959por
oaire.citation.issue2012por
oaire.citation.startPage959por
oaire.citation.title21st International Conference Companion on World Wide Webpor
person.familyNameBENEDITA CAMPOS NEVES MALHEIRO
person.givenNameMARIA
person.identifier.ciencia-id7A15-08FC-4430
person.identifier.orcid0000-0001-9083-4292
rcaap.rightsopenAccesspor
rcaap.typeconferenceObjectpor
relation.isAuthorOfPublicationbabd4fda-654a-4b59-952d-6113eebbb308
relation.isAuthorOfPublication.latestForDiscoverybabd4fda-654a-4b59-952d-6113eebbb308

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