| Name: | Description: | Size: | Format: | |
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| 16.18 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Grande parte do tráfego online tem origem em páginas de resultados de motores de
de pesquisa. Estes constituem hoje uma ferramenta fundamental de que os turistas se
socorrem para pesquisar e filtrar a informação necessária ao planeamento das suas
viagens, sendo, por isso, bastante tidos em conta pelas entidades ligadas ao turismo
no momento da definição das suas estratégias de marketing.
No presente documento é descrita a investigação feita em torno do modo de
funcionamento do motor de pesquisa Google e das métricas que utiliza para avaliação
de websites e páginas web. Desta investigação resultou a implementação de um
website de conteúdos afetos ao mercado de turismo e viagens em Portugal, focado no
mercado do turismo externo – All About Portugal.
A implementação do website pretende provar, sustentando-se em orientações da
área do SEO, que a propagação de conteúdos baseada unicamente nos motores de
pesquisa é viável, confirmando, deste modo, a sua importância. Os dados de utilização
desse mesmo website introduzem novos elementos que poderão servir de base a
novos estudos.
Most of online traffic comes from search engine results pages. They are nowadays an essential tool for travelers in the moment of searching and filtering information in order to plan their trips. For this reason, tourism related entities recognize search engines as a crucial factor for marketing strategies planning. In the following document it is described an investigation about how Google search engine works and about the metrics that it uses to evaluate websites and webpages. This investigation resulted in the development of a tourism and travel related website – All About Portugal. The website development aims to prove that the propagation of content, based only on search engine power, is viable. That demonstrate their importance nowadays. All About Portugal traffic data introduces new elements that can be used in further investigations.
Most of online traffic comes from search engine results pages. They are nowadays an essential tool for travelers in the moment of searching and filtering information in order to plan their trips. For this reason, tourism related entities recognize search engines as a crucial factor for marketing strategies planning. In the following document it is described an investigation about how Google search engine works and about the metrics that it uses to evaluate websites and webpages. This investigation resulted in the development of a tourism and travel related website – All About Portugal. The website development aims to prove that the propagation of content, based only on search engine power, is viable. That demonstrate their importance nowadays. All About Portugal traffic data introduces new elements that can be used in further investigations.
Description
Keywords
Turismo Motores de pesquisa Google SEO Tourism Search engines