A carregar...
Publicação
Impacto da transformação digital no desempenho económico, operacional e sustentável: o caso do grupo Ibersol
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.25 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
A Transformação Digital tem adotado uma posição determinante na estratégia das organizações, ao influenciar os processos operacionais, a sustentabilidade e a criação de valor. Esta dissertação tem como objetivo analisar o impacto das Ferramentas Digitais no desempenho económico, operacional e sustentável do Grupo Ibersol, durante o período de 2019 a 2024. Para esse efeito, foram definidos quatro objetivos específicos: (i) Identificar as estratégias de Transformação Digital adotadas pela Ibersol, nomeadamente ao nível dos recursos digitais, da sua estrutura organizacional e das suas estratégias de crescimento digital, em resposta às mudanças externas e ao acompanhamento das necessidades dos seus clientes; (ii) Analisar o contributo da integração das Ferramentas Digitais da organização nas dimensões ambiental, social e económica, para o cumprimento dos Objetivos de Desenvolvimento Sustentável; (iii) Avaliar, através de indicadores como percentagem de entregas, taxa de crescimento anual das vendas e lucro obtido, de que forma a adesão às Plataformas Agregadoras impacta o crescimento das receitas, a diversificação dos canais de venda e a resiliência económica da Ibersol; e (iv) Compreender de que forma o Grupo aplica a eficiência operacional, a redução de custos e a promoção da inovação como mediadores para a melhoria do seu desempenho e consequentemente a obtenção da Excelência Operacional.
A investigação desenvolveu-se segundo uma abordagem exploratória de natureza mista, privilegiando a análise qualitativa, apoiada em dados secundários provenientes de relatórios de sustentabilidade e de contas do Grupo, sendo esta complementada por indicadores quantitativos relativos à utilização de Plataformas Digitais de entrega.
Os resultados evidenciam que a incorporação de recursos digitais contribuiu significativamente para o fortalecimento da comunicação com os clientes, a diversificação de canais de venda e a consolidação de parcerias estratégicas com Plataformas Agregadoras como Uber Eats, Glovo, Bolt Food e Just Eat. Estas plataformas revelaram-se decisivas para mitigar os efeitos da pandemia da Covid-19, bem como para impulsionar o crescimento das vendas digitais. Verificou-se ainda que a digitalização potenciou práticas de sustentabilidade, promovendo maior eficiência no consumo de recursos e o alinhamento com os Objetivos de Desenvolvimento Sustentável. Paralelamente, a Transformação Digital reforçou a Excelência Operacional, por meio da automatização de processos, da agilidade organizacional e da melhoria contínua. Assim, conclui-se que a adoção de Ferramentas Digitais pelo Grupo Ibersol não só reforçou o desempenho económico, como também impulsionou práticas sustentáveis e inovadoras, continuando a ser uma estratégia essencial para assegurar competitividade e resiliência num mercado em constante mudança.
Este estudo apresenta um contributo à literatura sobre a Transformação Digital no setor da restauração, ao evidenciar a forma como a integração de Ferramentas Digitais, em particular de Plataformas Agregadoras, impacta simultaneamente a eficiência operacional, a sustentabilidade e o desempenho económico. Para a prática empresarial, a investigação fornece caminhos relevantes para gestores que tenham como objetivo conciliar a adoção tecnológica com a rentabilidade e os compromissos de sustentabilidade.
Digital Transformation has assumed a decisive role in organizational strategy by influencing operational processes, sustainability, and value creation. This dissertation aims to analyze the impact of Digital Tools on the economic, operational, and sustainable performance of the Ibersol Group between 2019 and 2024. To this end, four specific objectives were established: (i) Identify the Digital Transformation strategies adopted by Ibersol, particularly with regard to digital resources, organizational structure, and digital growth strategies, in response to external changes and evolving customer needs; (ii) Analyze the contribution of the integration of Digital Tools into the environmental, social, and economic dimensions of the organization, in alignment with the Sustainable Development Goals; (iii) Evaluate, through indicators such as delivery share, annual sales growth rate, and profitability, how the adoption of Aggregator Platforms affects sales growth, the diversification of sales channels, and the economic resilience of Ibersol; and (iv) Understand how the Group applies operational efficiency, cost reduction, and innovation as mediating factors for performance improvement and, consequently, the achievement of Operational Excellence. The research followed an exploratory mixed-methods approach, privileging qualitative analysis based on secondary data from the Group’s sustainability and financial reports, complemented by quantitative indicators concerning the use of Digital Platforms for delivery services. The findings show that the incorporation of digital resources significantly contributed to strengthening customer communication, diversifying sales channels, and consolidating strategic partnerships with aggregators such as Uber Eats, Glovo, Bolt Food, and Just Eat. These platforms proved decisive in mitigating the effects of the Covid-19 pandemic and in driving the growth of digital sales. It was also found that digitalization enhanced sustainability practices, promoting greater efficiency in resource use and alignment with the Sustainable Development Goals. At the same time, Digital Transformation reinforced Operational Excellence through process automation, organizational agility, and continuous improvement. In conclusion, the adoption of Digital Tools by the Ibersol Group not only strengthened its economic performance but also fostered sustainable and innovative practices, remaining an essential strategy to ensure competitiveness and resilience in a constantly changing market. This study contributes to the literature on Digital Transformation in the restaurant sector by highlighting how the integration of Digital Tools, particularly Aggregator Platforms, simultaneously influences operational efficiency, sustainability, and economic performance. From a managerial perspective, the research provides relevant insights for decision-makers seeking to balance technological adoption with profitability and sustainability commitments.
Digital Transformation has assumed a decisive role in organizational strategy by influencing operational processes, sustainability, and value creation. This dissertation aims to analyze the impact of Digital Tools on the economic, operational, and sustainable performance of the Ibersol Group between 2019 and 2024. To this end, four specific objectives were established: (i) Identify the Digital Transformation strategies adopted by Ibersol, particularly with regard to digital resources, organizational structure, and digital growth strategies, in response to external changes and evolving customer needs; (ii) Analyze the contribution of the integration of Digital Tools into the environmental, social, and economic dimensions of the organization, in alignment with the Sustainable Development Goals; (iii) Evaluate, through indicators such as delivery share, annual sales growth rate, and profitability, how the adoption of Aggregator Platforms affects sales growth, the diversification of sales channels, and the economic resilience of Ibersol; and (iv) Understand how the Group applies operational efficiency, cost reduction, and innovation as mediating factors for performance improvement and, consequently, the achievement of Operational Excellence. The research followed an exploratory mixed-methods approach, privileging qualitative analysis based on secondary data from the Group’s sustainability and financial reports, complemented by quantitative indicators concerning the use of Digital Platforms for delivery services. The findings show that the incorporation of digital resources significantly contributed to strengthening customer communication, diversifying sales channels, and consolidating strategic partnerships with aggregators such as Uber Eats, Glovo, Bolt Food, and Just Eat. These platforms proved decisive in mitigating the effects of the Covid-19 pandemic and in driving the growth of digital sales. It was also found that digitalization enhanced sustainability practices, promoting greater efficiency in resource use and alignment with the Sustainable Development Goals. At the same time, Digital Transformation reinforced Operational Excellence through process automation, organizational agility, and continuous improvement. In conclusion, the adoption of Digital Tools by the Ibersol Group not only strengthened its economic performance but also fostered sustainable and innovative practices, remaining an essential strategy to ensure competitiveness and resilience in a constantly changing market. This study contributes to the literature on Digital Transformation in the restaurant sector by highlighting how the integration of Digital Tools, particularly Aggregator Platforms, simultaneously influences operational efficiency, sustainability, and economic performance. From a managerial perspective, the research provides relevant insights for decision-makers seeking to balance technological adoption with profitability and sustainability commitments.
Descrição
Palavras-chave
Indústri 4.0 Indústria 5.0 Transformação Digital Sustentabilidade Plataformas digitais Desempenho Excelência operacional Industry 4.0 Industry 5.0 Digital Transformation Sustainability Digital Platforms Performance Operational Excellence