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Outdoor tourism in the North of Portugal from the perspective of Tourist Entertainment Companies (TEC)

2021Journal article Open access
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dc.contributor.authorMartins, Oliva M. D.
dc.contributor.authorNunes, Alcina
dc.contributor.authorVieira, Elvira
dc.contributor.authorRachão, Susana
dc.contributor.authorCorreia, Alexandra
dc.contributor.authorFonseca, Manuel
dc.contributor.authorSilva, Goretti
dc.contributor.authorSantos, Sónia
dc.contributor.authorVeloso, Cláudia
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorCarrança, Paulo
dc.contributor.authorFernandes, Paula Odete
dc.date.accessioned2021-09-27T09:52:14Z
dc.date.available2021-09-27T09:52:14Z
dc.date.issued2021
dc.description.abstractBased on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Exploratory qualitative research was carried out through 38 in-depth individual interviews. The territory geography, the experiences, and the internal market were considered relevant aspects. In addition, seasonality and climate were identified as significant factors in defining the offer, which can favour the preservation of the environment. Moreover, the risk of the activities was considered low. The interviewees suggested integrating everyone involved in a network to explore the region's potential, as well as to support activities and promote the region. The radical experience, adventure, and getting out of the routine were identified as motivations for the search, as well as contact with nature and the landscape. The research is limited to the North Region of Portugal, and it brings together the most different needs, desires, and expectations for tourism demand. Strengthening OT can favour employability and, consequently, economic and social balance while promotion of the activity can be explored through the customers' previous experience. The evaluations, testimonials, and word of mouth (WOM) being added value that can be optimized through social networks and digital marketing.pt_PT
dc.description.sponsorshipThis project is being carried out within the scope of the TURNOUT Project-Development of Outdoor Tourism of Northern Portugal, POCI-01-0145-ERDF-032289, financed by the European Investment Fund Regional Development (ERDF) through the Operational Program of Competitiveness and Innovation (POCI) and the Foundation for Science and Technology, IP (OE). UNIAG, R&D unit funded by the FCT-Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. “Project Code Reference: UIDB/04752/2020”. This project also thanks to the reviewers of the ICTR21 conference for their improvement inputs to the paper.
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.issn2183-5594
dc.identifier.urihttp://hdl.handle.net/10400.22/18553
dc.language.isoengpt_PT
dc.publisherISAG - Instituto Superior de Administração e Gestãopt_PT
dc.relationUIDB/04752/2020
dc.relationPOCI-01-0145-ERDF-032289
dc.relation.publisherversionhttps://nidisag.isag.pt/index.php/IJAM/article/view/583pt_PT
dc.subjectOutdoor tourismpt_PT
dc.subjectTourist entertainment companiespt_PT
dc.subjectNorth of Portugalpt_PT
dc.subjectSustainable developmentpt_PT
dc.titleOutdoor tourism in the North of Portugal from the perspective of Tourist Entertainment Companies (TEC)pt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage21pt_PT
oaire.citation.issue7pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleEuropean Journal of Applied Business and Managementpt_PT
oaire.citation.volume3pt_PT
person.familyNameFerreira
person.givenNameFernanda A.
person.identifierR-000-4TV
person.identifier.ciencia-idD116-9419-5778
person.identifier.orcid0000-0002-1335-7821
person.identifier.ridN-4563-2013
person.identifier.scopus-author-id24723992800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationaaa18584-508e-46b1-9b50-4e174c0e142c
relation.isAuthorOfPublication.latestForDiscoveryaaa18584-508e-46b1-9b50-4e174c0e142c

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