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A novel framework for modeling value for the customer, an essay on negotiation

dc.contributor.authorNicola, Susana
dc.contributor.authorFerreira, Eduarda Pinto
dc.contributor.authorFerreira, João José Pinto
dc.date.accessioned2013-04-11T11:50:43Z
dc.date.available2013-04-11T11:50:43Z
dc.date.issued2012
dc.description.abstractThis paper proposes a novel framework for modelling the Value for the Customer, the so-called the Conceptual Model for Decomposing Value for the Customer (CMDVC). This conceptual model is first validated through an exploratory case study where the authors validate both the proposed constructs of the model and their relations. In a second step the authors propose a mathematical formulation for the CMDVC as well as a computational method. This has enabled the final quantitative discussion of how the CMDVC can be applied and used in the enterprise environment, and the final validation by the people in the enterprise. Along this research, we were able to confirm that the results of this novel quantitative approach to model the Value for the Customer is consistent with the company's empirical experience. The paper further discusses the merits and limitations of this approach, proposing that the model is likely to bring value to support not only the contract preparation at an Ex-Ante Negotiation Phase, as demonstrated, but also along the actual negotiation process, as finally confirmed by an enterprise testimonial.por
dc.identifier.doi10.1142/S0219622012500162pt_PT
dc.identifier.issn0219-6220
dc.identifier.urihttp://hdl.handle.net/10400.22/1235
dc.language.isoengpor
dc.publisherWorld Scientific Publishing Companypor
dc.relation.ispartofseriesInternational Journal of Information Technology & Decision Making; Vol. 11, Issue 3
dc.relation.publisherversionhttp://www.worldscientific.com/doi/abs/10.1142/S0219622012500162
dc.subjectCustomer perceived valuepor
dc.subjectModeling valuepor
dc.titleA novel framework for modeling value for the customer, an essay on negotiationpor
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage703por
oaire.citation.issueIssue 3
oaire.citation.startPage661por
oaire.citation.titleInternational Journal of Information Technology & Decision Making
oaire.citation.volumeVol. 11por
rcaap.rightsopenAccesspor
rcaap.typearticlepor

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