| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 62.76 KB | Adobe PDF |
Advisor(s)
Abstract(s)
This study aims at investigating the influence that entrepreneurial orientation has on export
performance of Portuguese footwear small and mediumenterprises (SMEs). Therefore, a quantitative
methodological approach was used, conducting a descriptive, exploratory and transversal empirical
study, having applied a questionnaire to a sample of Portuguese companies exporting footwear.
The research results suggest that entrepreneurial orientation enhances export performance in the
analysed SMEs, particularly innovation and proactiveness, through the amount of funds invested,
human resources dedicated to this activity, number of new products or services introduced in the
market and frequent change in product lines or services and materialization of a long-term
perspective, which is accompanied by innovative activities or new businesses. Therefore, the findings
sustain the necessity to invest in entrepreneurial orientation as a strategic determinant, which
contributes to the growth of small firms in foreignmarkets.
Finally, the main limitation of this study is related to the sample size, since it was difficult to find
companies willing to collaborate with this kind of research.
Description
Keywords
Entrepreneurial orientation Export performance SMEs
Citation
Publisher
IBIMA - International Business Information Management Association