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A influĂȘncia da pandemia Covid-19 no comportamento de compra online dos jovens adultos

2023Journal article Open access
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dc.contributor.authorMagalhĂŁes, Diana
dc.contributor.authorOliveira, Luciana
dc.contributor.authorRodrigues, Maria AntĂłnia
dc.date.accessioned2023-08-01T09:32:51Z
dc.date.available2023-08-01T09:32:51Z
dc.date.issued2023
dc.description.abstractEste estudo tem como objetivo caraterizar as mudanças de comportamento de compra online, decorrentes da pandemia COVID-19, e avaliar a intenção de manter ou alterar comportamentos adquiridos pelos jovens adultos. Utilizou-se uma metodologia de natureza quantitativa. Os dados foram recolhidos atravĂ©s de questionĂĄrio online, de onde resultou uma amostra de 355 respostas. Os resultados revelam a intensificação das compras online, alteraçÔes no catĂĄlogo de produtos comprados e aumento dos gastos. A confiança nĂŁo exerce particular influĂȘncia sobre o comportamento de compra analisado, mas Ă© determinante na decisĂŁo de manter ou alterar os comportamentos adquiridos. Numa perspetiva teĂłrica, este estudo apresenta um modelo integrado de anĂĄlise do comportamento de compra no contexto pandĂ©mico. Para a gestĂŁo, os resultados do estudo fornecem informação sobre o comportamento durante e pĂłs-pandĂ©mico do segmento de jovens adultos. Este segmento Ă© destacado pela sua grande adesĂŁo ao comĂ©rcio eletrĂłnico e por constituir a geração de compradores do futuro.pt_PT
dc.description.abstractThis study aims to characterize the changes in online purchasing behaviour, resulting from the COVID-19 pandemic, and to assess the intention to maintain or break with behaviors acquired by young adults. A quantitative methodology was used, supported by an online questionnaire, with a sample of 355 answers. The results reveal an intensification of online shopping, changes in the catalogue of products purchased, and an increase in spending. Trust has no particular influence on the buying behavior analysed, but it is a determining factor in the decision to maintain or break with the behaviors acquired. From a theoretical perspective, this study presents an integrated model for analysing buying behavior in the pandemic context. For management, the results of this study provide information about the behavior during and post-pandemic of the young adult segment. This segment is highlighted for its large adherence to e-commerce and for being the generation of buyers of the future.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.56002/ceos.0001issue_rcej1_2pt_PT
dc.identifier.issn1646-1029
dc.identifier.urihttp://hdl.handle.net/10400.22/23392
dc.language.isoporpt_PT
dc.publisherCEOSpt_PT
dc.subjectCompras onlinept_PT
dc.subjectCOVID-19pt_PT
dc.subjectJovens adultospt_PT
dc.subjectComportamento do consumidorpt_PT
dc.subjectOnline shoppingpt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectYoung adultspt_PT
dc.titleA influĂȘncia da pandemia Covid-19 no comportamento de compra online dos jovens adultospt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlacePortopt_PT
oaire.citation.endPage35pt_PT
oaire.citation.issue32pt_PT
oaire.citation.startPage21pt_PT
oaire.citation.titleJournal of Business and Legal Sciencespt_PT
person.familyNameOliveira
person.familyNameRodrigues
person.givenNameLuciana
person.givenNameMaria AntĂłnia
person.identifier.ciencia-idAE1B-5FBF-2341
person.identifier.ciencia-idB81C-F932-D7AE
person.identifier.orcid0000-0003-2419-4332
person.identifier.orcid0000-0003-0968-7358
person.identifier.ridB-8339-2016
person.identifier.scopus-author-id57193072753
person.identifier.scopus-author-id37041565500
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication71d2a222-4616-4891-bf2d-cbeaddbc0b27
relation.isAuthorOfPublication6f878077-2a4c-4b7d-bad8-133e38d63e2f
relation.isAuthorOfPublication.latestForDiscovery6f878077-2a4c-4b7d-bad8-133e38d63e2f

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