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Competing on volume or value? Reputation and timing in restaurant industry

datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.authorFerreira, Flávio
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorCheng-Mia, Yunyan
dc.contributor.authorFerreira, Raúl
dc.contributor.authorPatuleia, Mafalda
dc.date.accessioned2026-10-19T14:35:23Z
dc.date.available2026-10-19T14:35:23Z
dc.date.issued2026
dc.description.abstractBy considering a market competition with two asymmetric restaurants, this paper presents a comparative analysis of two dynamic duopoly models tailored to the restaurant industry, integrating principles of industrial organization and game theory. The first framework examines a Stackelberg (sequential) quantity competition where restaurants determine quality levels simultaneously before competing sequentially in output. Conversely, the second framework introduces a sequential quality competition model, wherein the smaller restaurant acts as the quality leader, while subsequent quantity decisions are made simultaneously.Both models examine how restaurant reputation shapes equilibrium quality, output, profits, consumer surplus and social welfare. By comparing two frameworks, we demonstrate that reputation asymmetry is a primary driver of market dominance and strategic positioning, though its impact is conditional on the decision-making sequence. In a Stackelberg quantity model, the high-reputation restaurant systematically dominates the market, leveraging its status to increase both quality and output while capturing superior profits. Conversely, in a sequential quality model, the timing of quality decisions serves as a strategic lever; leadership in quality can partially mitigate reputational disadvantages, allowing smaller restaurants to secure strategic gains under specific conditions.This research highlights the joint impact of reputation and decision-making sequences on market efficiency, contributing new insights to the literature on food industry competition.por
dc.identifier.doi10.29073/e3.v12i2.1314
dc.identifier.issn2183-7201
dc.identifier.urihttp://hdl.handle.net/10400.22/32949
dc.language.isoeng
dc.peerreviewedn/a
dc.publisherPonteditora
dc.relation.hasversionhttps://revistas.ponteditora.org/index.php/e3/article/view/1314
dc.relation.ispartofe3
dc.rights.uriN/A
dc.subjectRestaurants’ reputation
dc.subjectFood industry
dc.subjectLeadership
dc.titleCompeting on volume or value? Reputation and timing in restaurant industrypor
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue2
oaire.citation.titlee3: Revista de Economia, Empresas e Empreendedores na CPLP: Journal of Economics, Business and Entrepreneurship in the CPLP
oaire.citation.volume12
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameFerreira
person.familyNameFerreira
person.givenNameFlávio
person.givenNameFernanda A.
person.identifierR-000-4TV
person.identifier.ciencia-id9F13-D3C6-244B
person.identifier.ciencia-idD116-9419-5778
person.identifier.orcid0000-0001-7812-0983
person.identifier.orcid0000-0002-1335-7821
person.identifier.ridN-4562-2013
person.identifier.ridN-4563-2013
person.identifier.scopus-author-id22978799800
person.identifier.scopus-author-id24723992800
relation.isAuthorOfPublication6f67981a-3965-4ace-aec9-65938c4bcf66
relation.isAuthorOfPublicationaaa18584-508e-46b1-9b50-4e174c0e142c
relation.isAuthorOfPublication.latestForDiscovery6f67981a-3965-4ace-aec9-65938c4bcf66

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