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Attraction and retention strategies: what matters to the millennial?

authorProfile.emailsusanasilva@esht.ipp.pt
dc.contributor.authorSilva, Susana
dc.contributor.authorMartins, Dora
dc.contributor.authorMarques, Aurea
dc.date.accessioned2025-06-05T16:23:45Z
dc.date.available2025-06-05T16:23:45Z
dc.date.issued2025
dc.description.abstractThe labour market is suffering many changes and transformations putting several challenges to human resources management. One of the biggest challenges is related to the attraction and retention of employees to work in several activity sectors and to retain the talent in the organisations. In particular, hospitality and technology sectors have seen robust growth since the pandemic-induced. This study aims to explore the strategies for attracting and retaining millennials. More specifically, to understand the challenges of multigenerational management, and to understand the strategies used by organisations to meet the needs and interests of the millennial generation. A qualitative exploratory study was conducted using a semi-structured interview with 17 Human resources managers. Data were analysed according to thematic analysis procedures. The results showed that university partnerships are the preferred practice for attracting millennials, work-life balance, benefits, organisational culture, investment in professional development, feedback, and recognition are the main attraction and retention strategies. Participants consider the millennial Generation to be committed, and the biggest challenge in managing generational diversity is linked to the demand and impatience of millennials. In conclusion, human resources managers should consider the generation characteristics to adequate and update their human resources practices.por
dc.identifier.doi10.1007/978-3-031-87019-4_23
dc.identifier.isbn9783031870187
dc.identifier.isbn9783031870194
dc.identifier.issn2198-7246
dc.identifier.issn2198-7254
dc.identifier.urihttp://hdl.handle.net/10400.22/30142
dc.language.isoeng
dc.peerreviewedn/a
dc.publisherSpringer
dc.relationUIDB/0542/2020
dc.relation.hasversionhttps://link.springer.com/chapter/10.1007/978-3-031-87019-4_23
dc.relation.ispartofSpringer Proceedings in Business and Economics
dc.relation.ispartofInnovation and Creativity in Tourism, Business and Social Sciences
dc.rights.uriN/A
dc.subjectAttraction
dc.subjectTalent management
dc.subjectHuman resources
dc.subjectMillenial generation
dc.subjectRetention
dc.subjectHospitality sector
dc.titleAttraction and retention strategies: what matters to the millennial?por
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferencePlaceNaxos, Greece
oaire.citation.endPage349
oaire.citation.startPage337
oaire.citation.titleInnovation and Creativity in Tourism, Business and Social Sciences: 11th International Conference, IACuDiT. Vol. 2
oaire.citation.volume2
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameSilva
person.givenNameSusana
person.identifier.orcid0009-0005-9892-9794
relation.isAuthorOfPublicationc3605211-0f85-4ac2-b81a-a06e61470a6b
relation.isAuthorOfPublication.latestForDiscoveryc3605211-0f85-4ac2-b81a-a06e61470a6b

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