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Advisor(s)
Abstract(s)
Local Accommodation is increasingly an option for those who travel and seek new concepts or
follow trends. The present research aims to understand what the main influence and motivation
factors are when the tourist of the north Portugal chooses local accommodation in Portugal and
abroad. After a literature review, an online survey was conducted during May and July 2019,
with all Portuguese living in the north of Portugal who had travelled at least once over the past
5 years. A random sample of 239 participants was collected and data was treated through SPSS
software. The gathered information allowed developing an exploratory descriptive analysis, an
inferential analysis and a factor analysis. The results seem to indicate that there is a significant
relationship between the national tourist’s adhesions to touristic accommodation in Portugal
and abroad. The adhesion to local accommodation in Portugal is not associated with the reasons
for the trip/travel, and the adhesion to local accommodation abroad is mostly motivated by
leisure. The location (Portugal/abroad) is not relevant to the perception of the national tourist
about the touristic accommodation.
Description
Keywords
Local accommodation Influences Motivations Tourism Touristic accommodation