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Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers

2020Journal article Restricted access
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dc.contributor.authorBernardino, Susana
dc.contributor.authorFreitas Santos, José
dc.contributor.authorCadima Ribeiro, J.
dc.contributor.authorFreitas, André
dc.date.accessioned2020-09-04T10:54:58Z
dc.date.available2020-09-04T10:54:58Z
dc.date.issued2020
dc.description.abstractThe presence of user generated content (UGC) on online platforms of hotel room booking operators is changing the way consumers book a hotel room. After a critical evaluation of the technology acceptance models (TAM), the authors discuss the variables that will be employed to predict the effective use of online hotel room bookings by Portuguese travellers. The empirical investigation consists of a linear regression model that was built in order to analyse the data obtained from an online survey of 624 customers of the website Booking.com. The results showed that attitude towards UGC and the perceived ease to use of UGC are important determinants on the buyer’s decision-making process of booking a hotel room. This result shows the relevance of UGC (ratings and reviews) for online booking operators, as UGC could influence the booking of a particular hotel room. Further, the result also brings important implications for hotel managers that pay less attention to the feedback of the customers.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citation Bernardino, S., Freitas Santos, J., Cadima Ribeiro, J. & Freitas, A. (2020). Determinants of the Effective Use of UGC (User Generated Content) on Hotel Room Bookings by Portuguese Travellers. International Journal of Online Marketing, 10 (2), 30-43.pt_PT
dc.identifier.doi10.4018/IJOM.2020040103pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.22/16226
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectEffective online bookingpt_PT
dc.subjectPortuguese travelerspt_PT
dc.subjectTechnology acceptance modelspt_PT
dc.subjectUser-generated contentpt_PT
dc.titleDeterminants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellerspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage43pt_PT
oaire.citation.issue10pt_PT
oaire.citation.startPage30pt_PT
oaire.citation.titleInternational Journal of Online Marketingpt_PT
oaire.citation.volume2pt_PT
person.familyNameBernardino
person.familyNameDE FREITAS SANTOS
person.familyNameCadima Ribeiro
person.givenNameSusana
person.givenNameJOSÉ
person.givenNameJosé
person.identifier.ciencia-idA21F-D545-8D9E
person.identifier.ciencia-id391D-E3FB-7B08
person.identifier.ciencia-id5511-C5A4-F418
person.identifier.orcid0000-0002-1639-3553
person.identifier.orcid0000-0001-8233-5039
person.identifier.orcid0000-0002-4434-0766
person.identifier.ridA-8469-2018
person.identifier.scopus-author-id36080523900
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication12a6b402-73cc-4e20-89da-5b87a2f0e7e0
relation.isAuthorOfPublication64085031-350e-43f1-933a-cb85afa143dc
relation.isAuthorOfPublication5cc600d0-11e9-4f54-abc7-b9f0680bfb6b
relation.isAuthorOfPublication.latestForDiscovery64085031-350e-43f1-933a-cb85afa143dc

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