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- The role of events and music festivals in urban tourism: case studyPublication . Liberato, Dália; Costa, Elga; Liberato, Pedro; Ribeiro, JoaquimThe city of Oporto assumes a decisive role in the North region of Portugal, as a tourism destination. In addition to the recognized material and intangible heritage, the city has been developing strategies to create partnerships with regional and national stakeholders in order to program events of different typologies, throughout the year, with benefits for the city and the region. The music festivals are one of the activities programmed with the greatest expression in the city, nowadays. The present research, integrated in a broader project, aims to highlight the importance of the programming of events. In view of this purpose, this article will discuss the need to adapt music festivals to the target audience, in order to adjust the offer with positive results at the level of behavioural attitudes of tourists, regarding the intention to repeat and recommend the event (and destination).
- Sustainability practices in events’ organization in Lisbon. Empirical study of the Rock in Rio Music FestivalPublication . Liberato, Dália; Costa, Elga; Moreira, Cláudia; Liberato, Pedro; Ribeiro, JoaquimIn recent years, the number of music festivals held throughout the world has increased significantly. These festivals are diverse and feature a variety of musical genres, and some aim to celebrate local culture and traditions. Therefore, several reasons drive a visitor to participate in the event, and the impacts that such a large event produces on the destination where it takes place are unquestionable. This research aims to study music events, in particular the Rock in Rio festival, and to understand the motivations that lead visitors to participate in this event, as well as the impacts at the destination where it is held. From this perspective, the main objective of this study is to identify main sustainable practices in the Rock in Rio event and their impact on the destination. A qualitative methodology was used engaging members of the Turismo de Portugal (national DMO), VisitLisboa (regional DMO), and hotel units in the city of Lisbon. Considering that social sustainability is a topic still underdeveloped in scientific studies, particularly when related to music events, this study will bring new contributions. The main results suggest that the Rock in Rio event impacts Lisbon, positively and negatively, as a destination, with the most evident positive impacts related to the city destination’s promotion, supply development, and the image and reputation creation. Even though the sustainability approach is already in everyday life, sustainable practices are not as evident in events as in destinations, particularly in the hotel sector. However, they are already defined as a valued element for choosing destinations and events.