ESHT - Departamento de Negócios e Administração
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Browsing ESHT - Departamento de Negócios e Administração by Subject "Attraction practices"
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- Employer branding practices amongst the most attractive employers of IT and engineering sectorPublication . Gregorka, Lea; Silva, Susana; Silva, CândidaEmployer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' perspective on it. By conducting ten semi-structured, in-depth interviews, the authors examine not only how employer branding practices have been applied, but also the role of human resources management in the process and used employee attraction and retention practices. The results suggest that although the employer branding process is not clearly structured, some stages can be identified as common. For that reason, the authors outline a stage divided framework and analyse each one of the identified stages. Furthermore, practical insights are provided about the company's departments roles and link them to the current state of the art. Finally, the authors suggest future investigation in particular stages of employer branding.
- The employer branding practices in the attraction and retention of employees: the case of the Portuguese hotel industryPublication . Silva, Susana; Pires, ClaudiaEmployer branding is a concept that has become progressively a vital factor for the success of organisations and has captured significant attention in recent years, it is used to appeal to potential employees and at the same while engaging an organisation's current employees. It is a current and relevant tool for organisations that want to position themselves and gain name and prominence in the market. Employer Branding benefits organisations by making them attractive, reliable, and trustworthy and, subsequently, it contributes to talent attraction and retention. Therefore, this study aims to understand how the hotel sector uses Employer Branding practices in their working style, in order to provide greater attraction and retention of employees. With the lockdown, associated with the pandemic period, the hotel industry is facing unprecedented obstacles. As one of the sectors most affected by the pandemic crisis, the survival of hotel units depends on their ability to adapt to new challenges, namely in the human resources field. This study used a qualitative methodology, where semi-structured interviews were conducted with eleven human resources managers from hotel units, two were males and eight were females, with an average age of thirty-eight years, from eleven hotel units or hotel groups. Data were analysed according to thematic analysis procedures. The main results suggest that hotel units are increasingly beginning to give more importance to employees and human resource management has been making progress regarding the existing concern for employees. Furthermore, it was possible to conclude that, in the hotels under study, and in order to face the problems and challenges in their daily management, these organisations are increasingly investing in attraction and retention practices. Finally, it was also possible to understand the changes that have occurred in the hotel units, both arising from the day-to-day management and those related to the changes required by the pandemic. Therefore, we can conclude that hotels need to reposition themselves in order to redefine strategies/practices to support their employees in becoming more attractive to work.