Browsing by Author "Martins, Ana Beatriz Cunha"
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- "Aqui nasceu cultura": proposal of a cultural route in Guimarães as a tool to promote tourism and local culturePublication . Martins, Ana Beatriz Cunha; Lamas, Marco Aurélio RibeiroThis project aimsto present a research project to create a cultural route in Guimarães, entitled "Aqui Nasceu Cultura", to energize the city and encourage local artists to promote their works and talents. The cultural route will address key historical points of interest to the city, as well as encouraging intercultural interaction and communication between different visitor groups and the local community. The project will explore how cultural tourism can be an intercultural tool, contributing to the preservation of cultural heritage, thedevelopment of the local economy and job creation. Furthermore, entrepreneurship will beaddressed to foster culture and tourism in Guimarães. Culture in Guimarães will beexplored, highlighting the role of A Oficina in the city and the importance of the City Council in promoting culture and tourism. The thesis will also include a literature review onintercultural communication, cultural tourism and how it can be a tool to encourageentrepreneurship, as well as the relationship between culture, tourism, and the local economy. All this, with the aim of boosting the city and encouraging local culture and tourism. Through the analysis of intercultural communication, cultural tourism, entrepreneurship, culture in Guimarães and the importance of the City Council, this projectaims to highlight the relevance of investing in local culture and tourism to contribute to thedevelopment of the city. The cradle city is rich in history and culture, and the thesis defends the importance of exploring this cultural potential as a business. The project will assist in promoting culture in the city and proposes the cultural route to stimulate community involvement and attract more visitors to the city.