Browsing by Author "Kirillina, Marina"
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- Youth tourism – proposal of a fitness tour programPublication . Kirillina, Marina; Mouta, Cristina; Melo, CarlaThis master's project is dedicated to the topic of wellness tourism, applied to the youth segment. The main goal of this project is to develop a program for young people (15-29 years old), which will be aimed at meeting the needs and expectations of this target group, including issues of well-being and quality of life. The program will be based on physical activity-related experiences and will be developed in the North of Portugal region/Porto. The project includes a theoretical study of the youth tourism market, an analysis of the existing literature and conceptual foundations of wellness tourism; as well as an assessment of the relevance of this type of tourism in the selected region of northern Portugal/Porto. To achieve the established goals, several interviews were conducted young tourists, which allowed the confirmation of the data obtained through the literature review and supported the creation of fitness tour program. In the modern world, more and more people look for a healthy lifestyle and active recreation. Fitness tours are becoming a popular tourist product, providing an opportunity to combine recreation with sports and physical activity, trend that reinforces the relevance of the development of programs such as the one presented.