Browsing by Author "Ferreira, Sara Beatriz Guedes"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
- Navigating intercultural dynamics and employer branding: strategies for talent retentionPublication . Ferreira, Sara Beatriz Guedes; Furtado, Marco António Cerqueira MendesThis report provides a comprehensive study of the intricate interaction between intercultural studies, employer branding, and employee satisfaction within a globalized business context. In an era of rapid globalization, understanding cultural dynamics is crucial for organizations to achieve outstanding outcomes from diverse workgroups. This research emphasizes that organizations promoting interculturalism and aligning corporate culture with employee expectations can significantly enhance retention, satisfaction, and overall mission effectiveness. A case study of VML Enterprise Solutions illustrates how cultural initiatives, such as a cultural calendar, have markedly improved employee engagement in a hybrid, multicultural environment. As part of this case study, a survey titled "Exploring Interaction and Cultural Elements in the Workplace," was conducted which provided valuable insights into employee perceptions and experiences related to cultural initiatives. Additionally, an interview with Magdalena Kornaś-Owsiana, the Group Head of Employer Branding & Communication, to gain insights into the employer branding plan and its alignment with cultural initiatives. The findings from both the survey and the interview underscore the importance of integrating cultural initiatives into a broader strategy that addresses work-life balance, career development, and fair compensation. Ultimately, prioritizing inclusivity, recognition, and effective communication enables organizations to cultivate a positive workplace culture that attracts and retains top talent, ensuring long-term success in an increasingly competitive market.