Browsing by Author "Alves, João Miguel Rangel"
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- Designing and developing an advergame for climate change awarenessPublication . Alves, João Miguel Rangel; Carvalho, Carlos Miguel Miranda Vaz deClimate change is causing severe impacts on both human communities and ecosystems. More frequent and intense extreme weather events are leading to loss of life, displacement, and economic hardship, while agricultural productivity is declining, threatening food security and farmers’ livelihoods. Additionally, climate change disrupts ecosystems, causing species and habitat loss and altering animal migration and breeding cycles. These far-reaching consequences highlight the urgent need for global efforts to reduce greenhouse gas emissions, protect vulnerable habitats, and promote sustainable practices to preserve biodiversity for future generations. Numerous individuals lack interest in climate change due to its complexity and the perceived lack of immediate impact. This hinders public action and efforts to address the issue, despite decades of awareness campaigns that have yet to significantly influence the population. Taking this into consideration, this document explores the various methods by which information regarding climate change, and its subsequent impact on environmental sustainability, is presented. Each method has been analyzed regarding its effectiveness in transmitting the mentioned information to individuals not particularly well versed in such a matter. After the analysis, one of the methods was chosen, a game, more specifically an advergame. This advergame was created with the objective of stopping the spread of misinformation and to better represent the negative consequences of climate change to individuals who play the created advergame. The results obtained from this work show that the game had an impact on the players. This impact was less than would have been hoped for, but it is nonetheless a contribution towards raising awareness of the issue of climate change.