ESHT - Departamento de Sistemas de Informação e Matemática
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Browsing ESHT - Departamento de Sistemas de Informação e Matemática by Author "Azevedo, Ana Filipa"
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- Landscape performance in a destination motivation choicePublication . Ferreira, Fernanda A.; Liberato, Dália; Azevedo, Ana FilipaThis research started from the interest of exploring the landscape as a tourist resource and understanding its role, performance, and importance in the current tourist context. This article aims to understand the role of the landscape as a tourist resource relating the characteristics of the landscape with the choice and motivation of the visitor and interpret the factors that influence the valorization of the landscape. In this sense, four research hypotheses were proposed for the northern region of Portugal: Tourists visiting the region of Porto and northern Portugal give importance to the characteristics of the rural landscape, to the aesthetics of the rural landscape, to the characteristics of the urban landscape, and to the aesthetics of the urban landscape; There are differences regarding the importance of the characteristics of the rural and urban landscape by sociodemographic variable; There is a relationship between the length of the average stay and the visit to the northern regions of Portugal; and finally, there is a relationship between the reason for the trip and the visit to the northern regions of Portugal: Porto Metropolitan Area; Trás- os-Montes; Minho, and Douro. These research results evidence that visitors from the region of Porto and Northern Portugal attach importance to the characteristics and aesthetics of the landscape.
- Strategic valuation of landscape elements in Northern Portugal as a tourism destinationPublication . Ferreira, Fernanda A.; Liberato, Dália; Azevedo, Ana FilipaThis article aims to emphasize the importance and function of the landscape as a tourism resource, increasingly valued in tourism destinations, and its impact on the motivation and preferences of the tourists in the northern region of Portugal as a tourism destination. The main aim of this study is to understand tourist preferences and their motivation regarding landscape as a tourism resource. This study also offers an itinerary of terraced viewpoints in the northern region of Portugal. Methodology used in this study is quantitative and based on surveys supported with questionnaires. The sample size is 302 participants who have visited the Northern region of Portugal between March and July 2019. The aim of this questionnaire is to understand in what aspects the tourist preferences regarding landscape influence their visit and traveling purpose. The hypotheses of this study are based on the elements and aesthetics of both rural and urban landscape and their relationship with social demographic variables of the inquiries. After validating the hypothesis, it is notable that there is a relation between the frequency of viewpoint visit and the inclusion of viewpoints on the travel plan of visitors. This research showed, in general terms, the preference about “coastal landscape”, followed by “mountain landscape”. Concerning “Rural landscape features” and “aesthetic aspects”, the most valued are “sea and coastal line”, “grapevines and vineyards” “birds” and “wild animals”. Regarding “Urban landscape features” and “Urban aesthetic aspects”, the most valued elements are “historic buildings, churches/cathedrals, towers”, on the one hand, and “Preservation of buildings/structures”, on the other. Most respondents usually include viewpoint in their journey plans, while travelling. In order to promote and enhance the attractiveness of viewpoints, as a result of the appreciation of the landscape, specific aspects should be discussed, such as the appropriation of these elements with infrastructures and equipment, integrating them into roadmaps, in order to maximize the potential of landscapes in the Northern region of Portugal.