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Este trabalho apresenta uma análise acerca das Capacidades Dinâmicas de uma empresa de linha branca do Sul do Brasil. Sabe-se que a gestão estratégica se tornou peça crucial dentro das oranizações, seus escritos desde Sun Tzu (400 a.c.) (2006) fundamentaram uma das principais teorias dessa área, a visão baseada em recursos, que é tratada nesse trabalho. Após o entendimento das falhas dessa teoria, Teece, Pisano e Shuen (1997) sugere uma nova abordagem mais complexa e ampla que abrange os aspectos mutáveis das empresas da atualidade, as capacidades dinâmicas, que é o locus desta pesquisa. Portanto, a presente pesquisa tem como objetivo geral analisar o processo de desenvolvimento e acumulação das capacidades dinâmicas de uma empresa de linha branca do sul do Brasil no período entre os anos de 1952 e 2018. Para o alcance deste objetivo, a pesquisa baseia-se na combinação das literaturas de gestão estratégica, visão baseada em recursos e capacidades dinâmicas para construção da revisão de literatura. Além disso, a pesquisa teve um desenho com abordagem qualitativa, dedutiva/indutiva baseada em evidências primárias e secundárias por meio de trabalho de campo e análise documental. Para isso, o design da pesquisa baseou-se em um estudo de caso unico em que se observou a realidade da “Empresa XTM” e buscou-se responder a seguinte pergunta de pesquisa: Como se dá o processo de desenvolvimento e acumulação das capacidades dinâmicas de uma empresa de linha branca do sul do Brasil? E, as principais motivações encontradas, neste caso em específico, foram: auxiliar a “Empresa XTM” em suas práticas gerenciais voltadas à gestão estratégica, ampliar a pesquisa na área específica da administração, a gestão estratégica, denominada capacidades dinâmicas, beneficiar a sociedade, uma vez que as ações empresariais refletem diretamente nesta e ampliar os conhecimentos do pesquisador, sendo passível, no futuro, a replicação desse estudo em outros setores. Os resultados obtidos foram: a empresa atingiu em (i) “Gestão” o nível máximo em Capacidades Dinâmicas dessa pesquisa, CD (Nível 4); em (ii) “Desenvolvimento de Produtos” o nível de Capacidades Dinâmicas foi de Nível 3 e; em (iii) “Produção” o nível máximo em Capacidades Dinâmicas dessa Pesquisa, CD (Nível 4). Completando as três variáveis analisadas.
This paper presents an analysis on the dynamic capabilities of a white line company in southern Brazil. It is well known that strategic management has become a crucial part of the organizations, its writings since Sun Tzu (400 a.c.) (2006) one of the main theories of this area, the resource-based view, which is dealt with in this work. After understanding the flaws in the theory, Teece, Pisano and Shuen (1997) suggests a new, more complex and comprehensive approach covering the changing aspects of today's, dynamic capabilities, which is the locus of research. Therefore, the present research has as general objective to analyze the process of development and accumulation of the dynamic capabilities of a white line company of the south of Brazil in the period between 1952 and 2018. To achieve this goal, the research is based on the combination of strategic management literatures, resource-based view, and dynamic capabilities for constructing literature review, resource-based view and dynamic capabilities for constructing literature review. In addition, the research had a design with a qualitative, deductive / inductive approach based on primary and secondary evidences through field work and documentary analysis. For this, the design of the research was based on a unique case study in which the reality of the "XTM Company" was observed and we tried to answer the following research question: How is the process of developing and accumulating the dynamic capabilities of a white line company in southern Brazil? and, the main motivations found in this specific case were: to help "XTM Company" in its managerial practices aimed at strategic management, to expand research in the specific area of administration, strategic management, called dynamic capabilities, to benefit society since business actions directly reflect on this and broaden the knowledge of the researcher, being possible, in the future, the replication of this study in other sectors. The results obtained were: (i) "Management" reached the maximum level in Dynamic Capabilities of this research, DC (Level 4 in (ii) "Product Development" the level of Dynamic Capabilities was Level 3 and; in (iii) "Production" the maximum level in Dynamic Capabilities of this Research, DC (Level 4). Completing the three analyzed variables.
This paper presents an analysis on the dynamic capabilities of a white line company in southern Brazil. It is well known that strategic management has become a crucial part of the organizations, its writings since Sun Tzu (400 a.c.) (2006) one of the main theories of this area, the resource-based view, which is dealt with in this work. After understanding the flaws in the theory, Teece, Pisano and Shuen (1997) suggests a new, more complex and comprehensive approach covering the changing aspects of today's, dynamic capabilities, which is the locus of research. Therefore, the present research has as general objective to analyze the process of development and accumulation of the dynamic capabilities of a white line company of the south of Brazil in the period between 1952 and 2018. To achieve this goal, the research is based on the combination of strategic management literatures, resource-based view, and dynamic capabilities for constructing literature review, resource-based view and dynamic capabilities for constructing literature review. In addition, the research had a design with a qualitative, deductive / inductive approach based on primary and secondary evidences through field work and documentary analysis. For this, the design of the research was based on a unique case study in which the reality of the "XTM Company" was observed and we tried to answer the following research question: How is the process of developing and accumulating the dynamic capabilities of a white line company in southern Brazil? and, the main motivations found in this specific case were: to help "XTM Company" in its managerial practices aimed at strategic management, to expand research in the specific area of administration, strategic management, called dynamic capabilities, to benefit society since business actions directly reflect on this and broaden the knowledge of the researcher, being possible, in the future, the replication of this study in other sectors. The results obtained were: (i) "Management" reached the maximum level in Dynamic Capabilities of this research, DC (Level 4 in (ii) "Product Development" the level of Dynamic Capabilities was Level 3 and; in (iii) "Production" the maximum level in Dynamic Capabilities of this Research, DC (Level 4). Completing the three analyzed variables.
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Keywords
Gestão estratégica Capacidades dinâmicas Indústria de linha branca do Sul do Brasil Dynamic capabilities White line industry in Southern Brazil Strategic management