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Advisor(s)
Abstract(s)
O alojamento local apresenta-se nos dias de hoje como um dos principais tipos de hospedagem mundiais e nacionais. O forte crescimento deste tipo de alojamentos e a forte aposta em novos conceitos, fomentou novas tendências e necessidades no consumidor.
O presente estudo visa identificar a perceçao do turista nacional, residente na zona norte de Portugal, face ao alojamento local, caracterizando os principais fatores influenciadores e motivadores na escolha de tipo de alojamento em Portugal e no estrangeiro.
Para tal, inicialmente procedeu-se ã recolha de um diversificado referencial teórico abordando conceitos, dados estatísticos e estudos semelhantes já realizados.
Posteriormente foi realizado um inquérito atraves de um questionário online, composto maioritariamente por perguntas fechadas e escalas de avaliação, a todos que tivessem nacionalidade portuguesa, residência na zona norte de Portugal e que tivessem viajado pelo menos uma vez nos últimos 5 anos. Desta forma, recolheu-se uma amostra aleatória de 239 participantes válidos, entre os meses de maio e julho de 2019. Com o propósito de dar resposta aos objetivos do estudo foram aplicadas tecnicas estatísticas, como a análise descritiva exploratória, no sentido de identificar o perfil da amostra, a análise inferencial
para validar as hipóteses do estudo através de testes paramétricos e nao paramétricos e ainda uma análise fatorial. Os resultados revelaram que a maioria dos inquiridos opta por se hospedar em empreendimentos turisticos em detrimento de alojamento local, tanto em Portugal como no estrangeiro. Os principais fatores influenciadores quando o turista nacional opta por se hospedar em alojamento local são o preço, a localização do estabelecimento, o acolhimento e as instalações e condições de apoio. Ainda se identificou uma não relação das diferentes motivações de viajar em Portugal e no estrangeiro e das características
sociodemográficas com a adesão ao alojamento local em Portugal e no estrangeiro.
Peer-to-peer accommodation is nowadays one of the main types of accommodation worldwide. The strong growth of this type of accommodation and the high investment in new concepts has raised new trends and consumer needs. The following study aims to identify the perception of the Portuguese tourist, resident in the north of Portugal, about peer-to-peer accommodation, characterizing the main influencing and motivating factors in choosing an accommodation in Portugal and aboard. lnitially started to collect a diversified theoretical framework addressing concepts, statistical data and similar studies. Subsequently, a survey was conducted through an online questionnaire, consisting mostly of multiple questions and assessment scales, for all those who had Portuguese nationality, residing in the northern part of Portugal and who had travelled at least once in the last 5 years. A sample of 239 valid participants was collected between May and July 2019. ln order to meet the objectives of the study, statistical techniques, such as exploratory descriptive analysis were applied to identify the profile of the sample, the inferential analysis to validate the hypotheses and a factorial analysis. The results revealed that most respondents choose to stay in tourist resorts over peer-to-peer accommodation both in Portugal and abroad. The main influencing factors when the Portuguese tourist chooses to stay in peer-to-peer accommodation are the price, the location, the welcoming, the facilities and the support conditions. lt was also identified a non-relation between the different motivations of traveling in Portugal and abroad and the sociodemographic characteristics with the adhesion to local accommodation in Portugal and abroad.
Peer-to-peer accommodation is nowadays one of the main types of accommodation worldwide. The strong growth of this type of accommodation and the high investment in new concepts has raised new trends and consumer needs. The following study aims to identify the perception of the Portuguese tourist, resident in the north of Portugal, about peer-to-peer accommodation, characterizing the main influencing and motivating factors in choosing an accommodation in Portugal and aboard. lnitially started to collect a diversified theoretical framework addressing concepts, statistical data and similar studies. Subsequently, a survey was conducted through an online questionnaire, consisting mostly of multiple questions and assessment scales, for all those who had Portuguese nationality, residing in the northern part of Portugal and who had travelled at least once in the last 5 years. A sample of 239 valid participants was collected between May and July 2019. ln order to meet the objectives of the study, statistical techniques, such as exploratory descriptive analysis were applied to identify the profile of the sample, the inferential analysis to validate the hypotheses and a factorial analysis. The results revealed that most respondents choose to stay in tourist resorts over peer-to-peer accommodation both in Portugal and abroad. The main influencing factors when the Portuguese tourist chooses to stay in peer-to-peer accommodation are the price, the location, the welcoming, the facilities and the support conditions. lt was also identified a non-relation between the different motivations of traveling in Portugal and abroad and the sociodemographic characteristics with the adhesion to local accommodation in Portugal and abroad.
Description
Dissertação de mestrado
Keywords
Turismo Turista nacional Tipos de alojamento Alojamento local Empreendimentos turísticos Influências Motivações Tourism Portuguese tourist Types of accommodation Peer-to-peer accommodation Tourist resort Influences Motivations