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Orientador(es)
Resumo(s)
Este trabalho apresenta um projecto de investigação que relaciona a área do marketing social com a gestão do voluntariado em ONG’s. Trata-se de uma primeira reflexão que contextualiza a problemática da gestão de pessoas não remuneradas nessas organizações e introduz diversas questões sobre a gestão das ONG’s e do voluntariado. Nomeadamente, qual o papel do voluntariado nas ONG’s e quais as principais motivações associadas ao voluntariado? Como é que as ONG’s podem recrutar e seduzir de forma eficaz o voluntariado? Qual a particularidade do comportamento organizacional nestas organizações, como, por exemplo, que conflitos surgem entre os corpos profissionalizados e os voluntários nessas organizações?
This paper presents a research project which relates the social marketing domain with NGOs voluntary management. It is a prelimin ary reflection which contextualizes the problem of management of not paid people in NGOs. The research introduces several questions related to NGOs management and voluntary work. More specifically what role does voluntary work play in NGOs and what are its main motives? How can NGOs attract and maintain the voluntary workers? What are the particularities of the organizational behavior in such organizations, for example, what type of conflicts arise between professional and voluntary work in NGOs?
This paper presents a research project which relates the social marketing domain with NGOs voluntary management. It is a prelimin ary reflection which contextualizes the problem of management of not paid people in NGOs. The research introduces several questions related to NGOs management and voluntary work. More specifically what role does voluntary work play in NGOs and what are its main motives? How can NGOs attract and maintain the voluntary workers? What are the particularities of the organizational behavior in such organizations, for example, what type of conflicts arise between professional and voluntary work in NGOs?
Descrição
Palavras-chave
Marketing social Voluntariado ONG's Social marketing Voluntary work NGOs
Contexto Educativo
Citação
Editora
International Association of Public and Nonprofit Marketing (IAPNM)