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Advisor(s)
Abstract(s)
A indústria dos Esports tem sofrido um crescimento exponencial, e em Portugal, está em plena expansão. Esta dissertação investiga o papel da comunicação no desenvolvimento dos Esports em Portugal, procurando compreender as dinâmicas, desafios e avanços na área. O principal objetivo deste trabalho é analisar a influência da comunicação na promoção e sustentabilidade dos Esports no país. Para atingir este objetivo, foi conduzido um estudo misto que combinou um inquérito qualitativo e quantitativo com entrevistas qualitativas.
Os resultados revelam uma opinião crítica em relação à cobertura dos Esports pelos meios de comunicação, identifica os progressos que têm sido feitos e os desafios que enfrentam os profissionais deste setor, desde falta de pessoal qualificado a falta de investimento. As implicações desta investigação são significativas, fornecem informações valiosas para as organizações de Esports, meios de comunicação e para futuras medidas a tomar relativamente ao universo dos Esports em Portugal. As contribuições deste estudo oferecem também uma base sólida para futuras pesquisas e práticas na área, incentivando a profissionalização e o desenvolvimento contínuo da comunicação nos Esports.
The Esports industry has grown exponentially, and in Portugal it is booming. This dissertation investigates the role of communication in the development of Esports in Portugal, seeking to understand the dynamics, challenges and advances in the area. The main objective of this work is to analyze the influence of communication on the promotion and sustainability of Esports in the country. To achieve this goal, a mixed methods study was conducted that combined a qualitative and quantitative survey with qualitative interviews. The results reveal a critical opinion regarding media coverage of Esports, identify the progress that has been made and the challenges facing professionals in this sector. The implications of this research are significant, providing valuable information for Esports organizations, the media and for future measures to be taken regarding the Esports universe in Portugal. The contributions of this study also provide a solid basis for future research and practice in the area, encouraging the professionalization and continuous development of communication in Esports.
The Esports industry has grown exponentially, and in Portugal it is booming. This dissertation investigates the role of communication in the development of Esports in Portugal, seeking to understand the dynamics, challenges and advances in the area. The main objective of this work is to analyze the influence of communication on the promotion and sustainability of Esports in the country. To achieve this goal, a mixed methods study was conducted that combined a qualitative and quantitative survey with qualitative interviews. The results reveal a critical opinion regarding media coverage of Esports, identify the progress that has been made and the challenges facing professionals in this sector. The implications of this research are significant, providing valuable information for Esports organizations, the media and for future measures to be taken regarding the Esports universe in Portugal. The contributions of this study also provide a solid basis for future research and practice in the area, encouraging the professionalization and continuous development of communication in Esports.
Description
Keywords
Comunicação Esports Gaming Portugal Divulgação Comunication Esports Gaming Promotion