Malheiro, BeneditaFoss, JeremyBurguillo, Juan CarlosPeleteiro, AnaMikic, Fernando A.2014-10-202014-10-202011Benedita Malheiro; Jeremy Foss; Juan Carlos Burguillo; Ana Peleteiro; Fernando A. Mikic. Dynamic Personalisation of Media Content, Trabalho apresentado em 2011 6th International Workshop on Semantic Media Adaptation and Personalization (SMAP), In 2011 Sixth International Workshop on Semantic Media Adaptation and Personalization, Vigo, Spain, 2011.978-1-4577-1372-9http://hdl.handle.net/10400.22/5072Dynamic personalization of media content is the latest challenge for media content producers and distributors. The idea is to adapt in near real time the content of a video stream to the viewer's profile. This concept encompasses any type of context-awareness customisation, expressed preferences and viewer profiling. To achieve this goal we propose a multi tier framework composed of a content production tier, a content distribution tier and a content consumption tier, representing producers, distributors and viewers, plus an artefact brokerage tier, implemented as an agent-based e-brokerage platform, to support the dynamic selection of the content to be inserted in the video stream of each viewer.engMultiagent Systems/Sistemas MultiagenteContent Personalisation/Personalização do ConteúdoB2BAgent-based brokerageContext-awarnessMedia componentMetadataPersonalisationVideo on demandconference object2014-10-1410.1109/SMAP.2011.17