Foss, JeremyMalheiro, BeneditaBurguillo, Juan Carlos2015-06-172015-06-172012Jeremy Foss; Benedita Malheiro; Juan Carlos Burguillo. Personalisation of Networked Video, Trabalho apresentado em 10th European Interactive TV Conference (EuroITV 2012), In Adjunct Proceedings of the 10th European Interactive TV Conference, Berlim, 2012.978-3-00-038715-9http://hdl.handle.net/10400.22/6326Following targeted advertising and product placement, TV and online media needs more personalised methods of engaging viewers by integrating advertising and informational messages into playout content, whether real-time broadcast or on-demand. Future advertising solutions need adaptivity to individuals or on-line groups to respond to the commercial requirements of clients and agencies.engContent PersonalisationElectronic BrokerageIntermediação EletrónicaPersonalização do Conteúdoconference object2014-10-14