Liberato, PedroMendes, TeresaBarreira, HugoLiberato, Dália2020-11-242020-11-242021978-981-33-4259-0978-981-33-4260-6http://hdl.handle.net/10400.22/16497This article aims to question the importance of food media experiences of a tourist’s destination (TD) branding, associated with luxury gastronomy and celebrity chefs. To this end, a literature review was made, to evaluate the role of food in the tourist’s relationship with TD’s, as well as about the role, celebrity chefs and luxury gastronomy experience play, in the tourism experience. The reviewed scientific production was confronted with a case study, the Chef’s Table (CT) series, created by David Gelb for the digital platform Netflix. Its analysis, through a methodology designed to extract information from moving image [1] allowed to understand a clear intention to create a media experience of great quality, of luxury and inaccessible food experience. This was possible through image and sound, arranged in a way to exalt the celebrity chefs’ status, thus conveying the viewers’ desire to experience that chefs’ food, that TD’s food and the possibility to socialize with that chef. This acts in addition with the use of plating arrangements, created by chefs, inspired by compositional framings of the visual arts, enhancing the visual characteristics of food, something we were able to demonstrate in this study. Finally, we highlight the importance of carrying out future studies concerning tourists’ food media attractiveness and food media experiences, thought what we believe to be a turning point since the release of CT, in a TD’s digital branding.engTourism destinationLuxury gastronomy tourismDigital brandingChef’s tableconference object10.1007/978-981-33-4260-6_50