The economics of language or how can language be an asset? General reflections on the European case and brief focus on the case of portuguese

Albuquerque, Alexandra2013-11-142013-11-142011http://hdl.handle.net/10400.22/2811In this paper, we will focus on the importance of languages as an asset to people and companies in knowledge-based society, giving special attention to the case of portuguese, not forgetting the role of Higher Education Institutions in preparing students to be part of the new creative multilingual and sucsessful class.engLanguagesBusinessKnowledge-based societyCreativityEuropean reference frameworkPortugueseThe economics of language or how can language be an asset? General reflections on the European case and brief focus on the case of portuguesejournal article10400.22/2811