Veloso, Maria Manuela RibeiroRekhoum, Isabela Soraia Marcelino Baracas2020-07-272020-07-272019-12-04http://hdl.handle.net/10400.22/16118stronger emphasis on relationship-building and authentic communication would be of great importance due to the high-context culture in Portugal. Overall, the insights uncovered by the research should lead to a better-informed strategy towards growing the market share of Europe Language Jobs in the country. They should helped understand the market better, identify the important potential partners and pinpoint a communication approach that should work successfully when working with Portuguese clientsengPortugalMarketJob BoardLanguagesmaster thesis202501345