Ventura, Sandra RuaWallard, AlexandreSchmidt, SebastianSchmolke, SusanneBatista, Célia Catarina Rodrigues2023-01-172022-07-01http://hdl.handle.net/10400.22/21570Lung, Liver and colorectal cancer represente greatburdens for the society nowadays and the increase of survivsl rates rely in early detection and treatment enhancement. Computed Tomography (CT) palys a major role in several steps of the clinical pathway in oncology. Artificial Intelligence and overall digital solutions for CT aim to improve medical imaging capabilities, therefore can improve cancer clinical workflows through several features and products, such as Computed Aided Detection capabilities, malignancy prediction and automatic contouring for Radiaion Therapy, among other features. Siemens Healthineers is a pioneer in CT technology, owning one of the largest digital portfolio analysis for lung, liver, and colorectal cancer, and presente somo strategies to potentiate Siemens Helthineers as a market leader regarding digital CT solutions for oncology applications. For lung cancer, T plays a major role throughout all the clinical pathway, with Siemens Helthineers offering diferente digital solutions for each step of the patient journey, however there is a high level of competion, and the clinical needs rely on automation of time-consuming tasks. Focusing on market analysis for Al-Rad Companion Chest CT, the target is broad, but the clinical value compared to competition does not stand out. Finding strategies to increase the added value of the digital CT solutions for Lung Cancer is necessary to gain market shares. Regarding liver cancer, CT plays na importante role in some steps of the clinical pathway, with Siemens Healthineers offering diferente digitl solutions for each step; the comption leve lis médium and the clinical needs rely on liver function nd tumour assessment; regarding market information, syngo. CT Liver Analysis has great added value, however a narrow targetwhich affects the final ROI. Creating solutions with broader application might increase the ROI for digital CT solutions in liver cancer. For colorectal cancer, CT Colonography (CTC) might be essential for certain patients and its role in the future might be crucial for colorectal cancer screening. Siemens Helthineers i sone of the few companies offering a digital solution for CTC, however the competiton is inexistente, and the market assessment relies on the future of CTC in the standard of care for colorectal cancer. Measurements to bring innovation and efficiency to the current complete and complex digital portfolio will allow to achieve a position of market leader in lung, liver, and colorectal CT digital market through empowerment of comercial and clinical value.engArtificial intelligenceComputed tomographyDigital solutionsMarket assessmentOncologymaster thesis203147430