Lima, Rafaela de AlmeidaLima Rua, OrlandoMonteiro de Oliveira, Antonio2026-03-062026-03-062023-12Lima, R.; Rua, O. & Oliveira, A. (2023). Fast Fashion – Zara’s Business Strategies Modus Operandi. Livro de atas da 6ª Conferência Internacional de Sustentabilidade e Inovação, Rondónia Brasil, Dezembro 2023.978-989-35072-1-6http://hdl.handle.net/10400.22/32014Fashion is an idea from which emerge social and identity concepts, characterized by its visual semiotic and narrative constant renovations. Truth be told, nowadays, it is possible we cannot find such industrial activity with a transversal impact as fashion does due to the fact that the textile industry has been one of the most growing industries over the past decades...engFast fashionSustainabilityInternational Business StrategiesZaratext