Costa, Alexandra R.Rodrigues, JoséViterbo, Conceição2013-10-182013-10-182011978-1-60750-983-7978-1-60750-984-4http://hdl.handle.net/10400.22/2379In this chapter we outline the fundamentals of communication and negotiation in a group of people. Being aware of these generic principals greatly contributes to improve the effectiveness and the outcome of the meetings that MUTW students will be engaged in.engCommunicationAssertive comunicationNegociationCulturePrinciples of communication and negotiationbook part10.3233/978-1-60750-984-4-39